Dating Services - Thailand

Thailand

Highlights

Revenue in the Dating Services market is projected to reach US$34.44m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.33%, resulting in a projected market volume of US$36.31m by 2028.
The Matchmaking market has a projected market volume of US$14.90m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.84 in 2024.
In the Dating Services market, the number of users is expected to amount to 7.1m users by 2028.
User penetration in the Dating Services market will be at 8.4% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Dating Services market in Thailand have shifted towards online platforms and mobile applications. This is in line with global trends, as more people are using smartphones and the internet for various activities, including dating. The convenience and accessibility offered by online dating platforms have attracted a large number of Thai consumers, especially among the younger generation. Additionally, the COVID-19 pandemic has further accelerated the adoption of online dating services, as people have turned to virtual interactions due to social distancing measures. Trends in the market include the rise of niche dating platforms catering to specific interests and demographics. These platforms provide a more tailored experience for users, allowing them to connect with like-minded individuals. For example, there are dating platforms specifically designed for professionals, LGBTQ+ individuals, and religious communities. This trend reflects the increasing demand for personalized and specialized dating services in Thailand. Another trend in the Dating Services market in Thailand is the integration of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to enhance matchmaking algorithms, improve user experience, and provide personalized recommendations. AI and ML can analyze user preferences, behavior, and interactions to make more accurate and relevant matches. This trend is expected to continue as technology continues to advance and consumers seek more efficient and effective dating services. Local special circumstances in Thailand also contribute to the development of the Dating Services market. Thai culture places a strong emphasis on relationships and social connections, making dating an important aspect of people's lives. However, traditional dating methods, such as arranged marriages or introductions through family and friends, are becoming less common. This shift in social dynamics has created a demand for alternative dating options, leading to the growth of the Dating Services market. Underlying macroeconomic factors, such as increasing urbanization, rising disposable incomes, and changing social norms, also play a role in the development of the Dating Services market in Thailand. Urbanization has led to a more fast-paced and individualistic lifestyle, making it harder for people to meet potential partners through traditional means. Rising disposable incomes have enabled more people to afford dating services, while changing social norms have made online dating more acceptable and mainstream. In conclusion, the Dating Services market in Thailand is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche dating platforms, the integration of AI and ML technologies, Thai culture, and underlying macroeconomic factors all contribute to the development of the market. As technology continues to advance and societal dynamics evolve, the Dating Services market in Thailand is expected to further expand and evolve to meet the needs and preferences of Thai consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.