Sport Events - G7 | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$23.34bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.05%, resulting in a projected market volume of US$26.32bn by 2028.
In the Sport Events market, the number of users is expected to amount to 84.3m users by 2028.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
The average revenue per user (ARPU) is expected to amount to US$281.30.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 0.0, the user penetration in the Sport Events market is highest 0.0.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in G7 countries has been experiencing significant growth and development in recent years.

Customer preferences: Customers in G7 countries have shown a strong interest in attending and participating in sport events. This can be attributed to several factors, including the growing popularity of sports, increased disposable income, and a desire for unique and memorable experiences. Additionally, there is a growing trend towards health and wellness, with many individuals seeking opportunities to engage in physical activities and sports.

Trends in the market: One notable trend in the Sport Events market in G7 countries is the increasing demand for international sporting events. These events attract a large number of spectators from around the world and have a significant economic impact on the host country. The popularity of international sporting events can be attributed to the excitement and prestige associated with them, as well as the opportunity to witness world-class athletes competing against each other. Another trend in the market is the rise of niche and alternative sports events. While traditional sports such as football, basketball, and tennis continue to dominate the market, there is a growing interest in lesser-known sports and activities. This can be seen in the increasing number of events dedicated to niche sports such as surfing, skateboarding, and rock climbing. These events cater to a specific audience and provide a unique experience for participants and spectators alike.

Local special circumstances: Each G7 country has its own unique set of circumstances that influence the Sport Events market. For example, in the United States, the popularity of sports such as American football, basketball, and baseball has led to a thriving market for professional sports events. In the United Kingdom, on the other hand, football (soccer) is the most popular sport, and events such as the Premier League attract millions of spectators both domestically and internationally.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the development of the Sport Events market in G7 countries. Firstly, the overall economic growth and stability of these countries provide a favorable environment for the market to thrive. Higher disposable incomes allow individuals to spend more on leisure activities, including attending sport events. Additionally, the growth of the tourism industry has a positive impact on the market, as tourists often seek out sport events as part of their travel experiences. Finally, advancements in technology and the rise of social media have made it easier for individuals to stay connected and engaged with sport events, further driving demand in the market. In conclusion, the Sport Events market in G7 countries is experiencing growth and development due to customer preferences for unique experiences, the popularity of international sporting events, the rise of niche sports, and various macroeconomic factors. Each G7 country has its own local special circumstances that contribute to the overall market trends and development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.