Sport Events - Finland | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$109.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.76%, resulting in a projected market volume of US$117.40m by 2028.
In the Sport Events market, the number of users is expected to amount to 624.3k users by 2028.
User penetration will be 11.0% in 2024 and is expected to hit 11.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$178.10.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Finland has seen significant growth in recent years, driven by the country's strong sporting culture and increasing interest in both professional and amateur sports.

Customer preferences: Finns are known for their love of sports, with ice hockey, football, and skiing being particularly popular. As a result, there is a high demand for sport events that cater to these preferences. In addition, there is a growing interest in niche sports such as eSports and extreme sports, which are attracting a younger demographic. Customers are also increasingly looking for unique and immersive experiences, such as interactive fan zones and VIP packages, to enhance their overall event experience.

Trends in the market: One of the key trends in the Sport Events market in Finland is the increasing number of international sporting events being hosted in the country. Finland has successfully hosted major events such as the World Ice Hockey Championships and the FIS Nordic World Ski Championships, which have attracted a large number of international participants and spectators. This trend is expected to continue as Finland's reputation as a sporting destination grows. Another trend in the market is the rise of digital technologies in sport events. This includes the use of mobile apps for ticketing, live streaming of events, and virtual reality experiences. These technologies not only enhance the overall fan experience but also provide new revenue streams for event organizers through sponsorships and advertising.

Local special circumstances: Finland's geographical location and climate also play a role in shaping the Sport Events market. The country's long and cold winters make it an ideal destination for winter sports events, such as skiing and ice hockey. Additionally, Finland's extensive network of lakes and forests provides opportunities for outdoor events such as marathons and triathlons.

Underlying macroeconomic factors: Finland's strong economy and high disposable income levels contribute to the growth of the Sport Events market. With a high standard of living, Finns have the financial means to attend sporting events and participate in sports activities. Furthermore, the government's investment in sports infrastructure and facilities has created a favorable environment for the development of the Sport Events market. In conclusion, the Sport Events market in Finland is experiencing growth due to customer preferences for popular sports, the emergence of new trends such as digital technologies, and the local special circumstances that make Finland an attractive destination for sporting events. The underlying macroeconomic factors, including Finland's strong economy and high disposable income levels, further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.