Sport Events - Baltics | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$33.42m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.20%, resulting in a projected market volume of US$36.46m by 2028.
In the Sport Events market, the number of users is expected to amount to 388.1k users by 2028.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
The average revenue per user (ARPU) is expected to amount to US$87.08.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 0.0, the user penetration in the Sport Events market is highest 0.0.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in the Baltics is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in the Baltics have shifted towards a greater interest in sports and physical activities. This can be attributed to a growing awareness of the importance of a healthy lifestyle and the numerous benefits associated with sports participation. As a result, there is an increasing demand for sport events that cater to different age groups and interests. This includes both competitive events for professional athletes and recreational events for amateurs. Trends in the market indicate that the Baltics are becoming a popular destination for international sport events. The region's strategic location between Eastern and Western Europe, as well as its well-developed infrastructure, make it an attractive choice for organizers. Additionally, the Baltics have been successful in hosting major sporting events in recent years, which has further enhanced their reputation as a sports destination. This has led to an increase in the number of sport events being held in the region, as well as a rise in the number of participants and spectators. Local special circumstances also contribute to the growth of the Sport Events market in the Baltics. The region has a strong sporting culture, with a long history of participation in various sports. This has created a supportive environment for the development of sport events, as well as a knowledgeable and enthusiastic fan base. Furthermore, the Baltics have a relatively high level of disposable income, which allows individuals to invest in sports-related activities and attend sport events. Underlying macroeconomic factors play a significant role in the development of the Sport Events market in the Baltics. The region has experienced steady economic growth in recent years, which has resulted in increased consumer spending and a higher standard of living. This has created a favorable economic environment for the sport events industry, as individuals have more disposable income to spend on tickets, merchandise, and other related products and services. Additionally, the Baltics have seen an increase in tourism, with more visitors coming to the region specifically for sport events. This has further boosted the demand for sport events and contributed to the overall growth of the market. In conclusion, the Sport Events market in the Baltics is experiencing a period of significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. With a strong sporting culture, strategic location, and favorable economic environment, the Baltics are well-positioned to continue attracting sport events and benefiting from the associated economic and social benefits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.