Dating Services - Baltics | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$6.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.01%, resulting in a projected market volume of US$6.27m by 2028.
The Matchmaking market has a projected market volume of US$2.48m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$13.38 in 2024.
In the Dating Services market, the number of users is expected to amount to 482.8k users by 2028.
User penetration in the Dating Services market will be at 0.00 in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Baltics has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Dating Services market have shifted towards online platforms, as people are increasingly turning to the internet to meet potential partners. This trend can be attributed to the convenience and accessibility of online dating, as well as the wider range of options available compared to traditional methods of dating. Additionally, the younger generation in particular is more comfortable with using technology for social interactions, further driving the demand for online dating services. In line with global trends, the Dating Services market in Baltics has also seen a rise in niche dating platforms catering to specific interests or demographics. This allows individuals to find like-minded partners who share their hobbies, values, or cultural backgrounds. Niche dating platforms have gained popularity due to their ability to provide a more tailored and personalized dating experience, which resonates with customers seeking more meaningful connections. Another trend in the Dating Services market in Baltics is the increasing use of mobile dating apps. With the widespread adoption of smartphones, people now have the ability to connect with potential partners anytime and anywhere. Mobile dating apps offer a convenient and efficient way to meet new people, and their popularity is expected to continue growing in the coming years. Local special circumstances in the Baltics, such as the relatively small population and limited dating pool, have also contributed to the growth of the Dating Services market. Online dating platforms provide individuals with a larger pool of potential partners, overcoming the limitations of geographical proximity. This is particularly relevant in the Baltics, where the population is spread across multiple countries and cities. Underlying macroeconomic factors, such as increasing internet penetration and rising disposable incomes, have also played a role in the growth of the Dating Services market in the Baltics. As more people gain access to the internet and have the financial means to invest in dating services, the market is expected to continue expanding. In conclusion, the Dating Services market in the Baltics is experiencing growth due to changing customer preferences, the popularity of online dating platforms, the rise of niche dating platforms, the increasing use of mobile dating apps, local special circumstances, and underlying macroeconomic factors. These trends are expected to continue shaping the market in the coming years, providing opportunities for further growth and innovation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.