The Event Tickets market in the Baltics is experiencing significant growth and development. Customer preferences are shifting towards more experiential forms of entertainment, driving demand for event tickets. Additionally, several trends in the market are contributing to its growth. Local special circumstances, such as the increasing popularity of festivals and the rise of the sharing economy, are also playing a role in the market's development. Furthermore, underlying macroeconomic factors, including rising disposable incomes and increased tourism, are fueling the growth of the Event Tickets market in the Baltics. Customer preferences in the Event Tickets market are evolving, with a growing demand for experiential forms of entertainment. Consumers are increasingly seeking unique and memorable experiences, and attending events such as concerts, sports matches, and festivals allows them to do so. This shift in preferences is driving the demand for event tickets, as people are willing to spend more on experiences rather than material possessions. Furthermore, the convenience of purchasing tickets online has made it easier for customers to access and attend events, further increasing demand. Several trends in the market are contributing to its growth. Firstly, the Baltics are becoming an attractive destination for international artists and performers, leading to an increase in the number of concerts and shows taking place in the region. This trend is attracting both local and international audiences, further driving ticket sales. Secondly, the rise of social media and digital marketing has made it easier for event organizers to promote their events and reach a wider audience. This has led to increased awareness and interest in various events, boosting ticket sales. Lastly, the emergence of online ticketing platforms has made it more convenient for customers to purchase tickets, leading to higher sales. Local special circumstances are also playing a role in the development of the Event Tickets market in the Baltics. The region has seen a significant increase in the popularity of festivals, with a wide range of music, cultural, and food festivals taking place throughout the year. This trend has attracted both local and international visitors, driving ticket sales and boosting the local economy. Additionally, the rise of the sharing economy has made it easier for individuals to rent out their homes or spare rooms to tourists attending events, increasing the demand for tickets. Underlying macroeconomic factors are also contributing to the growth of the Event Tickets market in the Baltics. Rising disposable incomes have allowed consumers to allocate more of their budget towards entertainment and experiences, leading to increased ticket sales. Additionally, the Baltics have seen a significant increase in tourism in recent years, with more international visitors coming to the region. This influx of tourists has created a larger customer base for the Event Tickets market, as visitors are often interested in attending local events and experiences. In conclusion, the Event Tickets market in the Baltics is experiencing significant growth and development. Customer preferences for experiential entertainment, along with several market trends, are driving the demand for event tickets. Local special circumstances, such as the popularity of festivals and the rise of the sharing economy, are also contributing to the market's growth. Furthermore, underlying macroeconomic factors, including rising disposable incomes and increased tourism, are fueling the expansion of the Event Tickets market in the Baltics.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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