Event Tickets - New Zealand

New Zealand

Highlights

Revenue in the Event Tickets market is projected to reach AU$403.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.33%, resulting in a projected market volume of AU$457.80m by 2028.
The Music Events market has a projected market volume of AU$194.90m in 2024.
In global comparison, most revenue will be generated United States (AU$55.71bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to AU$307.50 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.3m users by 2028.
User penetration in the Event Tickets market will be at 26.4% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in New Zealand is experiencing significant growth due to changing customer preferences and favorable local circumstances.

Customer preferences: Customers in New Zealand are increasingly seeking unique and memorable experiences, leading to a growing demand for event tickets. They are willing to spend on events that offer entertainment, cultural experiences, and opportunities for socializing. With the rise of social media and the desire to share experiences online, attending events has become a popular way for individuals to showcase their lifestyle and interests. Additionally, the younger generation is more inclined towards attending live events, such as music concerts and sports matches, as a form of entertainment.

Trends in the market: One of the key trends in the event tickets market in New Zealand is the increasing popularity of music festivals. These festivals attract both domestic and international attendees, creating a vibrant and diverse atmosphere. The demand for tickets to music festivals has been driven by the desire for a multi-day experience that combines music, art, and cultural activities. Furthermore, the rise of local talent and the presence of renowned international artists have contributed to the growth of the music festival scene in New Zealand. Another trend in the market is the growing interest in sports events. New Zealand is known for its passion for sports, particularly rugby, cricket, and netball. The national teams' success in these sports has generated a strong fan base, leading to high demand for tickets to matches and tournaments. Additionally, the hosting of major sporting events, such as the Rugby World Cup, has further boosted the demand for sports event tickets in the country.

Local special circumstances: New Zealand's relatively small population and geographical isolation contribute to the unique dynamics of the event tickets market. The limited availability of tickets for popular events creates a sense of exclusivity and urgency among customers, leading to increased demand. Furthermore, the country's natural beauty and reputation as a tourist destination attract international visitors who are eager to experience local events and cultural festivals.

Underlying macroeconomic factors: The strong economy of New Zealand, characterized by steady economic growth and low unemployment rates, has provided individuals with higher disposable incomes. This has allowed them to allocate a portion of their budget towards attending events and purchasing event tickets. Additionally, the government's investment in infrastructure and promotion of tourism has contributed to the growth of the event tickets market by attracting both domestic and international visitors. In conclusion, the Event Tickets market in New Zealand is thriving due to changing customer preferences, including a desire for unique experiences and the popularity of music festivals and sports events. The local circumstances, such as limited availability of tickets and the country's reputation as a tourist destination, further contribute to the market's growth. The strong economy and government support for tourism also play a significant role in the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.