Cinema Tickets - Myanmar | Statista Market Forecast

Revenue in the Cinema Tickets market is projected to reach US$9.08m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.67%, resulting in a projected market volume of US$10.09m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 1.5m users by 2028.
User penetration will be 2.5% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$6.86.
In global comparison, most revenue will be generated China (US$6.96bn in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest Norway.

Definition:

The Cinema Tickets market consists of the online sale of tickets for movies shown at the cinema; online reservations that are paid for in the cinema are not included. The market covers digital tickets with QR codes, as well as the purchase of cinema tickets that are paid for online but printed at the cinema. Users refer to active ticket buyers, independent of the number of tickets purchased.

Additional Information

Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of cinema tickets
Digital tickets with QR codes
Tickets that are paid for online but printed at the cinema
Prerequisite is an online checkout process

Reservations that are paid for in the cinema

The Cinema Tickets market in Myanmar is experiencing significant growth and development.

Customer preferences: Myanmar has a growing middle class population with increasing disposable income, which has led to a rise in consumer spending on leisure activities such as going to the cinema. Additionally, there is a strong interest in both local and international films among the population, contributing to the demand for cinema tickets.

Trends in the market: One of the key trends in the Cinema Tickets market in Myanmar is the increasing number of cinema complexes and screens across the country. This expansion is driven by both local and international cinema chains, who are investing in new facilities to cater to the growing demand. As a result, consumers now have more options when it comes to choosing a cinema and watching the latest films. Another trend in the market is the adoption of advanced technology in cinemas. Many cinema complexes in Myanmar now offer state-of-the-art facilities such as IMAX screens, Dolby Atmos sound systems, and comfortable seating. These advancements enhance the overall cinema experience and attract more customers.

Local special circumstances: Myanmar has a rich cultural heritage, and this is reflected in the local film industry. There is a strong demand for local films, which often depict Myanmar's history, traditions, and social issues. As a result, there is a significant market for Myanmar-produced films, and local cinemas play a vital role in promoting and showcasing these films to the audience.

Underlying macroeconomic factors: The economic growth in Myanmar has led to an increase in consumer spending power. As the country continues to develop and improve its infrastructure, more people are gaining access to cinemas and entertainment options. This, coupled with the rising middle class population, has created a favorable environment for the growth of the Cinema Tickets market in Myanmar. In conclusion, the Cinema Tickets market in Myanmar is experiencing growth due to the preferences of customers for both local and international films, the expansion of cinema complexes, the adoption of advanced technology, the demand for local films, and the underlying macroeconomic factors such as economic growth and increasing consumer spending power.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Movie exhibition corporations are struggling to stay afloat despite a general rebound of the movie industry. In 2022, the box office gross in the U.S. and Canada amounted to 7.5 billion U.S. dollars, making it the biggest market on the international scale. Meanwhile, among companies that disclose their financials regularly, the combined global revenue of the top six cinema chains operating in both nations surpassed seven billion dollars that same year. Out of that total, around 3.66 billion dollars came exclusively from movie ticket sales worldwide. And most of those corporations have in North America their largest, if not only, consumer market.