Dating Services - Myanmar

Myanmar

Highlights

Revenue in the Dating Services market is projected to reach US$13.05m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.79%, resulting in a projected market volume of US$15.74m by 2028.
The Online Dating market has a projected market volume of US$7.35m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$4.33 in 2024.
In the Dating Services market, the number of users is expected to amount to 3.9m users by 2028.
User penetration in the Dating Services market will be at 5.4% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Myanmar has been experiencing significant growth in recent years. Customer preferences have shifted towards online dating platforms, leading to the emergence of several local and international dating apps in the country. This trend can be attributed to various factors, including the increasing popularity of smartphones, changing societal norms, and the desire for convenient and efficient ways to meet potential partners.

Customer preferences: Myanmar, like many other countries, has seen a rise in the use of online dating platforms. This can be attributed to the convenience and accessibility offered by these platforms. People are increasingly turning to dating apps to meet potential partners, as it allows them to connect with a larger pool of individuals and provides a platform for initial communication before meeting in person. Additionally, the younger generation in Myanmar is more open to the idea of online dating, as they are more tech-savvy and accustomed to using smartphones and social media.

Trends in the market: One of the key trends in the Dating Services market in Myanmar is the rise of local dating apps. These apps cater specifically to the needs and preferences of the local population, offering features and functionalities that are tailored to the Myanmar market. This includes language options, cultural sensitivities, and the ability to connect with individuals who share similar values and beliefs. Local dating apps have gained popularity due to their ability to provide a more localized and personalized dating experience. Another trend in the market is the increasing use of AI and machine learning algorithms in dating apps. These technologies are being utilized to improve the matching algorithms, making it easier for users to find compatible partners. By analyzing user data and preferences, dating apps are able to provide more accurate and relevant matches, increasing the chances of successful connections. This trend is expected to continue as technology continues to advance and users seek more personalized and efficient dating experiences.

Local special circumstances: Myanmar has unique cultural and social dynamics that influence the Dating Services market. Traditional values and conservative attitudes towards dating and relationships still prevail in certain segments of society. This can pose challenges for dating app companies, as they need to navigate cultural sensitivities and cater to the diverse needs and preferences of the population. However, as the younger generation becomes more open-minded and progressive, these attitudes are gradually evolving, creating opportunities for the growth of the dating services market.

Underlying macroeconomic factors: The growing popularity of dating services in Myanmar can also be attributed to the country's improving economic conditions. As the economy continues to develop and incomes rise, people have more disposable income to spend on leisure activities, including dating. This has led to an increased willingness to invest in dating services and explore new ways of meeting potential partners. Additionally, the rapid expansion of internet access and smartphone penetration in Myanmar has made it easier for people to access dating apps and connect with others. In conclusion, the Dating Services market in Myanmar is experiencing significant growth due to changing customer preferences, the rise of local dating apps, the use of AI and machine learning algorithms, and the country's improving economic conditions. Despite cultural and societal challenges, the market is expected to continue expanding as more people embrace online dating as a convenient and efficient way to meet potential partners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.