The Event Tickets market in Myanmar has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.
Customer preferences: Myanmar has seen a growing interest in attending various events, such as concerts, sports matches, and cultural festivals. The younger population, in particular, has shown a strong desire to participate in these activities, seeking entertainment and social experiences. As the country opens up to the global community, there is an increasing demand for international events, attracting both locals and tourists.
Trends in the market: The rise of social media and digital platforms has played a crucial role in the growth of the Event Tickets market in Myanmar. Online ticketing platforms have made it easier for customers to browse and purchase tickets, providing convenience and accessibility. This shift from traditional ticketing methods to online platforms has also allowed event organizers to reach a wider audience and promote their events more effectively.
Local special circumstances: Myanmar's rapid urbanization and improving infrastructure have contributed to the growth of the Event Tickets market. With the development of modern venues and stadiums, the country has become an attractive destination for international events. Additionally, the government's efforts to promote tourism have led to an increase in the number of international events being held in Myanmar, further driving the demand for event tickets.
Underlying macroeconomic factors: The improving economic conditions in Myanmar have also played a significant role in the development of the Event Tickets market. As the country's GDP continues to grow, disposable incomes have increased, allowing individuals to spend more on leisure activities. This has contributed to the rising demand for event tickets, as people are willing to invest in experiences and entertainment. In conclusion, the Event Tickets market in Myanmar has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing interest in attending events, the rise of online ticketing platforms, the development of modern venues, and the improving economic conditions have all contributed to the growth of this market. As Myanmar continues to develop and open up to the global community, the Event Tickets market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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