Matchmaking - Myanmar

Myanmar

Highlights

Revenue in the Matchmaking market is projected to reach US$3.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.67%, resulting in a projected market volume of US$3.33m by 2028.
In the Matchmaking market, the number of users is expected to amount to 252.1k users by 2028.
User penetration will be 0.4% in 2024 and is expected to hit 0.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$13.69.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Myanmar has been experiencing significant growth in recent years. Customer preferences have shifted towards online matchmaking platforms, and there are several trends driving this market development. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the growth of the matchmaking market in Myanmar.

Customer preferences: In Myanmar, there is a growing demand for online matchmaking platforms. This can be attributed to several factors. Firstly, the younger generation in Myanmar is becoming more open to the idea of finding a partner through online platforms. They see it as a convenient and efficient way to meet potential partners, especially in a society where traditional matchmaking methods may not always be successful. Secondly, the increasing use of smartphones and internet access has made it easier for people to connect with others online. This has led to a rise in the popularity of dating and matchmaking apps in Myanmar.

Trends in the market: One trend in the matchmaking market in Myanmar is the rise of niche matchmaking platforms. These platforms cater to specific demographics or interests, such as religious or ethnic communities, professionals, or individuals with specific hobbies or interests. This trend reflects the desire for more personalized matchmaking services and the recognition that one size does not fit all when it comes to finding a partner. Another trend is the integration of technology in matchmaking services. Online platforms now offer advanced algorithms and matching systems that use data analysis and machine learning to connect individuals based on compatibility and shared interests. This trend is driven by the increasing reliance on technology in various aspects of life and the belief that technology can enhance the matchmaking process.

Local special circumstances: Myanmar is a country with a rich cultural heritage and traditional values. However, societal changes and increased exposure to global influences have led to a shift in attitudes towards dating and relationships. Younger generations in Myanmar are more open to exploring different ways of finding a partner and are less bound by traditional norms and expectations. This has created a favorable environment for the growth of the matchmaking market.

Underlying macroeconomic factors: Myanmar has experienced significant economic growth in recent years, which has resulted in an expanding middle class and increased disposable income. This has allowed more people to invest in matchmaking services and platforms. Additionally, the growing urbanization in Myanmar has led to changes in lifestyle and social dynamics, creating a demand for alternative ways of meeting potential partners. These macroeconomic factors have contributed to the growth of the matchmaking market in Myanmar. In conclusion, the matchmaking market in Myanmar is developing due to shifting customer preferences towards online platforms, the emergence of niche matchmaking services, the integration of technology, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see further innovation and growth in this sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.