Online Dating - Myanmar

Myanmar

Highlights

Revenue in the Online Dating market is projected to reach US$7.35m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.68%, resulting in a projected market volume of US$9.53m by 2028.
In the Online Dating market, the number of users is expected to amount to 3.1m users by 2028.
User penetration will be 4.1% in 2024 and is expected to hit 5.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$3.23.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Myanmar has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online platforms for socializing and meeting new people.

Customer preferences: In Myanmar, as in many other countries, there has been a shift in customer preferences towards online dating platforms. This can be attributed to several factors. Firstly, the younger generation in Myanmar is becoming more tech-savvy and comfortable with using smartphones and the internet. This has made it easier for them to access and use online dating apps and websites. Secondly, traditional methods of meeting potential partners, such as through family or friends, are becoming less common as people become more independent and seek to expand their social circles. Online dating provides a convenient and efficient way to meet new people and explore potential romantic relationships.

Trends in the market: One of the key trends in the online dating market in Myanmar is the increasing popularity of mobile dating apps. These apps offer a more convenient and accessible way for people to connect with others, as they can be used anytime and anywhere. Additionally, these apps often incorporate features such as geolocation and instant messaging, which enhance the user experience and facilitate communication between potential matches. Another trend in the market is the growing acceptance and normalization of online dating. In the past, there may have been a stigma associated with meeting people online, but this is gradually changing as more people embrace the concept and share their success stories. This shift in perception has contributed to the increased adoption of online dating platforms in Myanmar.

Local special circumstances: Myanmar is a country with a unique cultural and social context, which influences the online dating market. For example, traditional gender roles and conservative attitudes towards relationships may impact the way people approach online dating. There may be a greater emphasis on finding long-term partners and building meaningful connections, rather than casual dating or hookups. Additionally, cultural norms and expectations may shape the types of features and functionalities that are popular in online dating apps and websites.

Underlying macroeconomic factors: The growth of the online dating market in Myanmar is also influenced by underlying macroeconomic factors. As the country continues to develop and modernize, more people are gaining access to smartphones and the internet. This has expanded the potential user base for online dating platforms and increased the overall demand for these services. Additionally, rising disposable incomes and changing lifestyles have contributed to a greater willingness to spend money on dating and relationship-related activities. In conclusion, the Online Dating market in Myanmar is experiencing growth due to changing customer preferences, including the increasing popularity of mobile dating apps and the growing acceptance of online dating. Local special circumstances, such as cultural norms and expectations, also play a role in shaping the market. Furthermore, underlying macroeconomic factors, such as increased smartphone penetration and rising disposable incomes, contribute to the overall growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.