Dating Services - Tunisia

Tunisia

Highlights

Revenue in the Dating Services market is projected to reach US$7.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -7.45%, resulting in a projected market volume of US$5.65m by 2028.
The Online Dating market has a projected market volume of US$4.50m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$10.11 in 2024.
In the Dating Services market, the number of users is expected to amount to 930.5k users by 2028.
User penetration in the Dating Services market will be at 6.2% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Tunisia is experiencing significant growth due to changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Dating Services market in Tunisia have shifted towards online dating platforms and mobile applications. This can be attributed to the increasing penetration of smartphones and internet connectivity in the country. Tunisian consumers are increasingly relying on these platforms to meet new people, find potential partners, and explore romantic relationships. The convenience and accessibility offered by online dating platforms have made them popular among the younger population in particular. Trends in the market indicate a growing acceptance of online dating in Tunisia. Traditional cultural norms and conservative values have historically influenced dating practices in the country. However, with the influence of Western culture and the rise of social media, attitudes towards dating have been evolving. Tunisian consumers are becoming more open to the idea of meeting potential partners online and using technology to facilitate romantic connections. This trend is expected to continue driving the growth of the Dating Services market in Tunisia. Local special circumstances, such as a relatively young population and a high rate of urbanization, also contribute to the development of the Dating Services market in Tunisia. The country has a large population of young adults who are actively seeking romantic relationships. With the majority of the population living in urban areas, where social interactions can be limited, online dating platforms provide an avenue for individuals to meet and connect with others. Additionally, the increasing number of women joining the workforce and pursuing higher education has led to a shift in traditional gender roles, creating new opportunities for dating and relationship formation. Underlying macroeconomic factors, such as increasing disposable income and a growing middle class, further support the growth of the Dating Services market in Tunisia. As individuals have more financial resources at their disposal, they are willing to spend on dating services and experiences. This includes subscribing to premium features on online dating platforms, attending social events and activities organized by dating service providers, and participating in matchmaking services. The improving economic conditions in Tunisia have created a favorable environment for the Dating Services market to thrive. In conclusion, the Dating Services market in Tunisia is experiencing growth driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online dating platforms, the growing acceptance of online dating, a young population, urbanization, and increasing disposable income are all contributing to the development of the market. As these factors continue to evolve, the Dating Services market in Tunisia is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.