Online Dating - Tunisia

Tunisia

Highlights

Revenue in the Online Dating market is projected to reach US$4.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.10%, resulting in a projected market volume of US$5.49m by 2028.
In the Online Dating market, the number of users is expected to amount to 620.4k users by 2028.
User penetration will be 3.9% in 2024 and is expected to hit 4.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$9.47.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Tunisia is experiencing significant growth, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Tunisian consumers are increasingly turning to online dating platforms to meet potential partners. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility offered by online dating platforms make them an attractive option for busy individuals who may not have the time or opportunity to meet new people in traditional ways. Additionally, the anonymity provided by these platforms allows users to connect with others without the fear of judgment or social stigma.

Trends in the market: One notable trend in the Tunisian online dating market is the rise of niche dating platforms catering to specific interests or demographics. These platforms offer a more targeted approach to matchmaking, allowing users to find potential partners who share their hobbies, values, or cultural background. This trend reflects a growing demand for personalized and tailored dating experiences, as consumers seek to find meaningful connections with like-minded individuals. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the availability of affordable mobile data plans, more Tunisian consumers are accessing online dating platforms through their mobile devices. This shift towards mobile dating apps allows users to connect with potential partners on the go, making the process of finding a match more convenient and flexible.

Local special circumstances: The conservative cultural norms and societal expectations in Tunisia may have initially posed challenges for the growth of the online dating market. However, as attitudes towards dating and relationships evolve, more Tunisians are embracing the concept of online dating as a legitimate way to meet potential partners. This shift in mindset is further facilitated by the increasing internet penetration and the growing acceptance of technology in the country.

Underlying macroeconomic factors: The improving economic conditions in Tunisia are also contributing to the growth of the online dating market. As individuals have more disposable income, they are more inclined to spend on leisure activities, including online dating. Additionally, the rising middle class in Tunisia is becoming more open to exploring alternative avenues for finding love and companionship, further driving the demand for online dating platforms. In conclusion, the Online Dating market in Tunisia is experiencing significant growth due to changing customer preferences, including the convenience and accessibility offered by online platforms. The rising popularity of niche dating platforms and mobile dating apps further reflects the evolving needs and preferences of Tunisian consumers. The increasing acceptance of online dating as a legitimate way to meet potential partners, coupled with improving economic conditions and a growing middle class, are also contributing to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.