Digital Health - Tunisia | Statista Market Forecast

The revenue in the Digital Health market in Tunisia is projected to reach US$74.26m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 6.24%, resulting in a projected market volume of US$100.50m by 2029.
The average revenue per user (ARPU) in Tunisia is expected to amount to US$26.79.
In global comparison, United States is predicted to generate the most revenue in the Digital Health market, with an estimated revenue of US$47.12bn in 2024.
Furthermore, the largest market in Tunisia's Digital Health market industry will be Digital Fitness & Well-Being, with a total revenue value of US$46.07m in 2024.
Tunisia is experiencing a surge in telemedicine adoption, with an increasing number of patients seeking remote healthcare consultations and services.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Tunisia is experiencing significant growth and development across various segments.

Customer preferences: Customers in Tunisia are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With busy lifestyles and limited access to traditional healthcare services in certain regions, people are opting for online doctor consultations and digital fitness platforms to monitor their health and well-being.

Trends in the market: In Tunisia, there is a noticeable trend towards the adoption of digital fitness and well-being apps. These apps offer personalized workout plans, nutrition tracking, and virtual coaching, catering to the growing interest in health and fitness among the population. Additionally, online doctor consultation services are gaining popularity as they provide a quick and efficient way to seek medical advice without the need for in-person visits. Moreover, the digital treatment and care segment is also evolving, with more healthcare providers offering remote monitoring solutions and telemedicine services to patients.

Local special circumstances: Tunisia's healthcare system faces challenges such as limited resources and unequal distribution of medical facilities across urban and rural areas. As a result, digital health solutions are bridging the gap by providing access to healthcare services to underserved populations. The government is also taking steps to promote the use of digital health technologies through initiatives and partnerships to improve healthcare delivery in the country.

Underlying macroeconomic factors: The growth of the Digital Health market in Tunisia is also influenced by macroeconomic factors such as increasing internet penetration, smartphone usage, and tech-savvy population. As more people gain access to mobile devices and the internet, the demand for digital health solutions is expected to rise. Additionally, the COVID-19 pandemic has accelerated the adoption of telemedicine and virtual healthcare services, further driving the growth of the market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.