Event Tickets - Tunisia

Tunisia

Highlights

Revenue in the Event Tickets market is projected to reach US$12.32m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.11%, resulting in a projected market volume of US$12.38m by 2028.
The Sport Events market has a projected market volume of US$5.47m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$23.30 in 2024.
In the Event Tickets market, the number of users is expected to amount to 577.3k users by 2028.
User penetration in the Event Tickets market will be at 4.3% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Tunisia has been experiencing significant growth in recent years, driven by changing customer preferences and the local special circumstances in the country.

Customer preferences: Tunisian consumers have shown a growing interest in attending various events, including concerts, sports matches, and cultural performances. This can be attributed to the increasing disposable income and a desire for unique experiences. Additionally, the younger generation in Tunisia is more inclined towards attending live events and is willing to spend money on tickets.

Trends in the market: One of the key trends in the Event Tickets market in Tunisia is the rise of online ticketing platforms. These platforms have made it easier for consumers to browse and purchase tickets for their desired events. The convenience of online ticketing, coupled with secure payment options, has significantly contributed to the growth of the market. Furthermore, social media platforms have played a crucial role in promoting events and driving ticket sales in Tunisia. Event organizers and ticketing platforms leverage the reach and engagement of social media to target potential customers and create a buzz around upcoming events.

Local special circumstances: Tunisia's rich cultural heritage and diverse entertainment industry have contributed to the growth of the Event Tickets market. The country hosts a wide range of events, including music festivals, international sports tournaments, and theatrical performances. These events attract both local and international attendees, boosting ticket sales. Moreover, Tunisia's strategic location in North Africa makes it a popular destination for tourists, who often seek out unique experiences such as attending local events. The influx of tourists has further fueled the demand for event tickets in the country.

Underlying macroeconomic factors: The growth of the Event Tickets market in Tunisia can be attributed to several underlying macroeconomic factors. The country has witnessed a steady increase in disposable income, allowing consumers to allocate a portion of their budget towards entertainment and leisure activities. Additionally, Tunisia has made significant progress in terms of infrastructure development, with the construction of modern venues and stadiums. This has facilitated the hosting of larger events and attracted international performers and sports teams. Furthermore, the government has implemented favorable policies to promote the tourism industry, which has had a positive impact on the Event Tickets market. In conclusion, the Event Tickets market in Tunisia is experiencing growth due to changing customer preferences, the rise of online ticketing platforms, the country's rich cultural heritage, and favorable macroeconomic factors. As the market continues to evolve, it is expected that the demand for event tickets will continue to increase, providing opportunities for both local and international event organizers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.