Sport Events - Tunisia

Tunisia

Highlights

Revenue in the Sport Events market is projected to reach US$5.47m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.54%, resulting in a projected market volume of US$5.35m by 2028.
In the Sport Events market, the number of users is expected to amount to 250.9k users by 2028.
User penetration will be 2.0% in 2024 and is expected to hit 2.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$22.52.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sport Events market in Tunisia is experiencing significant growth and development in recent years.

Customer preferences: Tunisian customers are increasingly interested in participating in and attending sport events. This can be attributed to a growing awareness of the importance of physical fitness and the benefits of participating in sports. Additionally, there is a strong sense of national pride and support for local athletes, which drives the demand for sport events in the country. Tunisian customers also value the opportunity to socialize and connect with others who share their passion for sports.

Trends in the market: One of the key trends in the Sport Events market in Tunisia is the increasing popularity of international sporting competitions. The country has successfully hosted several international events, such as the African Handball Championship and the Mediterranean Games. These events not only attract participants and spectators from Tunisia, but also from around the world. This trend is expected to continue as Tunisia establishes itself as a prominent destination for sport events in the region. Another trend in the market is the diversification of sport events. While football remains the most popular sport in Tunisia, there is a growing interest in other sports such as basketball, handball, and tennis. This has led to an increase in the number of sport events and tournaments being organized for these sports. Additionally, there is a rising demand for niche sport events, such as extreme sports and e-sports, which cater to specific customer preferences.

Local special circumstances: Tunisia's geographical location and climate make it an ideal destination for outdoor sport events. The country has a diverse landscape, including beaches, mountains, and deserts, which provide a wide range of opportunities for outdoor activities. The Mediterranean climate also allows for year-round sports events, attracting both local and international participants. Furthermore, the Tunisian government has recognized the economic potential of the Sport Events market and has been actively promoting the country as a sports tourism destination. This includes investing in infrastructure, such as stadiums and sports facilities, to support the hosting of international events. The government has also implemented policies to facilitate the organization of sport events, such as streamlined visa processes for participants and spectators.

Underlying macroeconomic factors: The growth of the Sport Events market in Tunisia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has increased disposable income and consumer spending. This enables individuals to allocate a portion of their income towards sports and leisure activities, including attending sport events. Additionally, the Tunisian government has recognized the potential of the sports industry as a driver of economic growth and job creation. This has led to increased investment in sports infrastructure and the development of sports-related industries, such as sports marketing and event management. These investments not only contribute to the growth of the Sport Events market, but also have a positive impact on the overall economy. In conclusion, the Sport Events market in Tunisia is experiencing significant growth and development due to customer preferences for sports, the diversification of sport events, local special circumstances such as geography and government support, and underlying macroeconomic factors such as economic growth and government investment. This trend is expected to continue as Tunisia establishes itself as a prominent destination for sport events in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.