Online Dating - Zambia

Zambia

Highlights

Revenue in the Online Dating market is projected to reach US$1.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.97%, resulting in a projected market volume of US$2.98m by 2028.
In the Online Dating market, the number of users is expected to amount to 967.4k users by 2028.
User penetration will be 3.5% in 2024 and is expected to hit 4.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.60.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Zambia has been experiencing significant growth in recent years.

Customer preferences: Zambian consumers have shown a growing interest in online dating platforms as a means to meet new people and potentially find romantic partners. This shift in consumer behavior can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms have made it easier for individuals to connect with others, especially in a country where traditional dating methods may be limited. Additionally, the anonymity provided by these platforms allows individuals to express themselves more freely and explore different relationships without the fear of judgment or societal pressure.

Trends in the market: One of the key trends in the Zambian online dating market is the increasing popularity of mobile dating apps. With the widespread adoption of smartphones and affordable internet connectivity, more Zambians are accessing dating platforms through their mobile devices. This trend is driven by the convenience and flexibility that mobile apps offer, allowing users to browse and connect with potential matches on the go. Furthermore, the integration of social media features within these apps has also contributed to their popularity, as users can easily share their experiences and interact with others within their social networks. Another trend in the Zambian online dating market is the emergence of niche dating platforms catering to specific interests or demographics. These platforms provide a more targeted approach to matchmaking, allowing users to find like-minded individuals who share similar hobbies, interests, or cultural backgrounds. This trend reflects the increasing diversity of the Zambian population and the desire for more personalized dating experiences.

Local special circumstances: Zambia is a country with a relatively young population, and this demographic factor has influenced the growth of the online dating market. Younger generations, who are more tech-savvy and open to new experiences, are driving the demand for online dating services. Additionally, urbanization and the increasing number of people moving to cities for work or education have created a demand for online dating platforms as a way to meet new people in a fast-paced and dynamic environment.

Underlying macroeconomic factors: Zambia's growing economy and improving internet infrastructure have also played a role in the development of the online dating market. As the country continues to experience economic growth, more individuals have access to disposable income, which they can allocate towards online dating services. Furthermore, the expansion of internet connectivity and the decreasing cost of data have made online dating platforms more accessible to a larger segment of the population. In conclusion, the Online Dating market in Zambia is growing due to changing customer preferences, such as the desire for convenience and flexibility, as well as the emergence of niche dating platforms. Local special circumstances, such as a young population and urbanization, have also contributed to the market's development. Additionally, underlying macroeconomic factors, such as economic growth and improved internet infrastructure, have created an environment conducive to the growth of the online dating market in Zambia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.