Dating Services - Zambia

Zambia

Highlights

Revenue in the Dating Services market is projected to reach US$3.31m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -4.09%, resulting in a projected market volume of US$2.80m by 2028.
The Online Dating market has a projected market volume of US$1.90m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$3.36 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.3m users by 2028.
User penetration in the Dating Services market will be at 4.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Zambia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards online platforms, as more people are seeking convenient and efficient ways to find potential partners. Online dating allows individuals to connect with a larger pool of potential matches, increasing their chances of finding a compatible partner. Additionally, online dating platforms often provide advanced matching algorithms and personalized recommendations, further enhancing the user experience. As a result, traditional dating methods, such as meeting through mutual friends or at social events, have become less popular in Zambia. One of the key trends in the Zambian dating services market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, ethnic backgrounds, or shared hobbies. Niche dating platforms provide a more targeted approach to matchmaking, allowing individuals to find partners who share similar values and interests. This trend reflects the growing demand for specialized dating services that cater to specific preferences and needs. Another trend in the market is the increasing adoption of mobile dating apps. With the widespread availability of smartphones and internet access, more people in Zambia are using mobile dating apps to meet potential partners. Mobile apps offer a convenient and accessible way to connect with others, allowing users to browse profiles and chat with matches on the go. The ease of use and convenience offered by mobile dating apps have contributed to their popularity among Zambian consumers. In addition to customer preferences, there are certain local special circumstances that have influenced the development of the dating services market in Zambia. The country has a young population, with a significant portion of the population below the age of 35. This demographic trend has created a large market of young adults who are actively seeking romantic relationships. The increasing urbanization and modernization of Zambian society have also contributed to the growth of the dating services market, as more people are embracing new ways of meeting potential partners. Underlying macroeconomic factors, such as increasing internet penetration and rising disposable incomes, have also played a role in the development of the dating services market in Zambia. The improving internet infrastructure and affordability of smartphones have made online dating more accessible to a larger segment of the population. Additionally, rising disposable incomes have allowed more individuals to afford paid dating services and premium features on dating platforms. Overall, the Dating Services market in Zambia is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the increasing adoption of mobile dating apps, local special circumstances, and underlying macroeconomic factors. As more people in Zambia embrace online dating and seek convenient ways to find potential partners, the dating services market is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.