Sport Events - Zambia | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$2.51m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.18%, resulting in a projected market volume of US$2.74m by 2028.
In the Sport Events market, the number of users is expected to amount to 329.2k users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$9.01.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

Sport events in Zambia have been gaining significant momentum in recent years, with a growing number of people participating and attending various sporting activities. This trend can be attributed to several factors, including customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Zambians have shown a strong interest in sports, with football being the most popular sport in the country. The national football team, known as the Chipolopolo, has a large and dedicated fan base, and matches attract a significant number of spectators. Additionally, there is a growing interest in other sports such as rugby, athletics, and boxing. This increasing interest in sports has led to a higher demand for sport events, both as participants and spectators.

Trends in the market: One notable trend in the sport events market in Zambia is the rise of corporate sponsorship. Companies are recognizing the marketing potential of sports events and are investing in sponsorships to increase brand visibility and reach a wider audience. This trend has not only provided financial support for sporting activities but has also contributed to the professionalization of sports in the country. Another trend is the increasing number of international sport events being hosted in Zambia. The country has successfully hosted several regional and international tournaments, such as the Africa Cup of Nations and the All Africa Games. These events not only attract participants and spectators from Zambia but also from neighboring countries, boosting tourism and the local economy.

Local special circumstances: Zambia's geographical location and favorable climate make it an ideal destination for outdoor sports events. The country has a diverse landscape, including national parks, rivers, and lakes, which provide opportunities for various sports activities such as hiking, fishing, and water sports. This unique natural environment attracts both local and international sports enthusiasts, contributing to the growth of the sport events market.

Underlying macroeconomic factors: Zambia's improving economy and rising disposable income levels have played a significant role in the development of the sport events market. As people have more disposable income, they are willing to spend on leisure activities, including sports events. Additionally, the government has recognized the potential of sports tourism and has invested in infrastructure development, such as stadiums and sports facilities, to attract more sporting events to the country. In conclusion, the sport events market in Zambia is experiencing significant growth due to customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing interest in sports, rising corporate sponsorships, and the hosting of international events have all contributed to the development of the market. With continued investment in sports infrastructure and the promotion of sports tourism, the sport events market in Zambia is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.