Key regions: India, Brazil, Germany, South Korea, China
Sport events in Zambia have been gaining significant momentum in recent years, with a growing number of people participating and attending various sporting activities. This trend can be attributed to several factors, including customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Zambians have shown a strong interest in sports, with football being the most popular sport in the country. The national football team, known as the Chipolopolo, has a large and dedicated fan base, and matches attract a significant number of spectators. Additionally, there is a growing interest in other sports such as rugby, athletics, and boxing. This increasing interest in sports has led to a higher demand for sport events, both as participants and spectators.
Trends in the market: One notable trend in the sport events market in Zambia is the rise of corporate sponsorship. Companies are recognizing the marketing potential of sports events and are investing in sponsorships to increase brand visibility and reach a wider audience. This trend has not only provided financial support for sporting activities but has also contributed to the professionalization of sports in the country. Another trend is the increasing number of international sport events being hosted in Zambia. The country has successfully hosted several regional and international tournaments, such as the Africa Cup of Nations and the All Africa Games. These events not only attract participants and spectators from Zambia but also from neighboring countries, boosting tourism and the local economy.
Local special circumstances: Zambia's geographical location and favorable climate make it an ideal destination for outdoor sports events. The country has a diverse landscape, including national parks, rivers, and lakes, which provide opportunities for various sports activities such as hiking, fishing, and water sports. This unique natural environment attracts both local and international sports enthusiasts, contributing to the growth of the sport events market.
Underlying macroeconomic factors: Zambia's improving economy and rising disposable income levels have played a significant role in the development of the sport events market. As people have more disposable income, they are willing to spend on leisure activities, including sports events. Additionally, the government has recognized the potential of sports tourism and has invested in infrastructure development, such as stadiums and sports facilities, to attract more sporting events to the country. In conclusion, the sport events market in Zambia is experiencing significant growth due to customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing interest in sports, rising corporate sponsorships, and the hosting of international events have all contributed to the development of the market. With continued investment in sports infrastructure and the promotion of sports tourism, the sport events market in Zambia is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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