Casual Dating - Zambia

Zambia

Highlights

Revenue in the Casual Dating market is projected to reach US$337.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of NaN%, resulting in a projected market volume of US$-529.10 by 2028.
In the Casual Dating market, the number of users is expected to amount to 421.1k users by 2028.
User penetration will be 1.7% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$0.97.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Zambia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Zambia, there is a growing demand for casual dating services among young adults and urban professionals. This can be attributed to the increasing acceptance of casual relationships and a shift in societal norms towards more open and liberal attitudes. Customers are seeking platforms that provide a safe and convenient way to meet new people and explore casual relationships without the pressures of commitment.

Trends in the market: One of the key trends in the Casual Dating market in Zambia is the rise of online dating platforms. With the increasing availability of smartphones and internet access, more people are turning to online platforms to find potential partners. These platforms offer a wide range of features such as profile customization, chat functionalities, and location-based matching, which enhance the overall user experience. Additionally, the use of social media for casual dating purposes is also gaining popularity, as it allows individuals to connect with like-minded people and expand their social networks. Another trend in the market is the emergence of niche dating platforms catering to specific interests and preferences. This includes platforms for individuals with specific hobbies, interests, or cultural backgrounds. By targeting specific segments of the market, these platforms are able to provide a more personalized and tailored experience for their users.

Local special circumstances: Zambia's rapidly growing urban population and increasing internet penetration rate have contributed to the development of the Casual Dating market. Urban areas, such as Lusaka and Kitwe, have a higher concentration of young adults and professionals who are more open to casual dating. Furthermore, the country's cultural diversity and cosmopolitan nature create a conducive environment for the growth of the market.

Underlying macroeconomic factors: Zambia's stable economic growth and rising disposable incomes have also played a role in the development of the Casual Dating market. As people have more disposable income, they are willing to spend on leisure activities and experiences, including casual dating. Additionally, the increasing number of women in the workforce has led to greater financial independence and empowerment, making them more open to casual dating. In conclusion, the Casual Dating market in Zambia is experiencing growth and development due to changing customer preferences, emerging trends, and local special circumstances. The rise of online dating platforms, the emergence of niche dating platforms, and Zambia's urbanization and cultural diversity are driving forces behind this growth. Additionally, the country's stable economic growth and rising disposable incomes contribute to the increasing demand for casual dating services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.