Online Dating - Finland

Finland

Highlights

Revenue in the Online Dating market is projected to reach US$9.01m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.54%, resulting in a projected market volume of US$9.20m by 2028.
In the Online Dating market, the number of users is expected to amount to 797.4k users by 2028.
User penetration will be 13.0% in 2024 and is expected to hit 14.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$12.50.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Finland has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Finland, like many other countries, has seen a shift in customer preferences towards online dating platforms. This can be attributed to the convenience and accessibility offered by these platforms, allowing individuals to connect with potential partners from the comfort of their own homes. Additionally, the younger generation in Finland is more open to using online dating as a way to meet new people and form relationships, further driving the demand for these services.

Trends in the market: One of the key trends in the Finnish online dating market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic groups, LGBTQ+ individuals, or people with specific hobbies or interests. This trend reflects the growing demand for more personalized and specialized dating experiences, as individuals seek to find partners who share their values and interests. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into online dating platforms. These technologies are being used to improve the matchmaking process by analyzing user data and preferences, and providing more accurate and compatible matches. This trend is expected to continue as technology continues to advance and users seek more efficient and effective ways to find compatible partners.

Local special circumstances: Finland has a relatively small population compared to other European countries, which may contribute to the growth of the online dating market. With a smaller pool of potential partners, individuals in Finland may turn to online dating platforms to expand their options and increase their chances of finding a compatible match. Additionally, Finland has a high level of internet penetration and smartphone usage, making it easier for people to access and use online dating services.

Underlying macroeconomic factors: The stable and prosperous economy of Finland also plays a role in the growth of the online dating market. With a high standard of living and disposable income, individuals in Finland have the financial means to invest in online dating services. This allows online dating platforms to offer premium features and services, further driving revenue growth in the market. In conclusion, the Online Dating market in Finland is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As online dating becomes more accepted and integrated into society, it is likely that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.