Dating Services - Iraq

Iraq

Highlights

Revenue in the Dating Services market is projected to reach US$12.98m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.85%, resulting in a projected market volume of US$17.56m by 2028.
The Online Dating market has a projected market volume of US$8.62m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$8.08 in 2024.
In the Dating Services market, the number of users is expected to amount to 2.1m users by 2028.
User penetration in the Dating Services market will be at 3.6% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Iraq is experiencing significant growth, driven by changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards online dating services in Iraq. With the increasing penetration of smartphones and internet access, more people are turning to online platforms to meet potential partners. This trend can be attributed to the convenience and accessibility offered by online dating apps and websites. Additionally, the younger population in Iraq, who are more tech-savvy, are more open to using these platforms to find love and companionship.

Trends in the market: One of the key trends in the Dating Services market in Iraq is the rise of niche dating platforms. These platforms cater to specific interests, hobbies, or communities, allowing individuals to find like-minded partners. This trend reflects the growing demand for personalized and targeted dating experiences. Niche dating platforms also provide an opportunity for individuals to connect with others who share similar values and beliefs, leading to more meaningful connections. Another trend in the market is the increasing popularity of video dating. With the COVID-19 pandemic restricting in-person meetings, video dating has become a popular alternative. This trend is likely to continue even after the pandemic, as it offers a convenient and safe way for individuals to get to know each other before meeting in person. Video dating also allows for a more authentic and interactive experience, helping individuals establish a stronger connection.

Local special circumstances: Iraq is a country with a conservative social and cultural environment, where traditional values and norms play a significant role in relationships. However, there is a growing acceptance and openness towards dating and relationships, especially among the younger generation. This shift in mindset is driven by factors such as increased exposure to Western culture, urbanization, and education. As a result, there is a growing demand for dating services that cater to the specific cultural and social context of Iraq.

Underlying macroeconomic factors: The Dating Services market in Iraq is also influenced by underlying macroeconomic factors. Economic stability and rising disposable income contribute to the growth of the market, as individuals have more financial resources to spend on dating services. Additionally, the increasing urbanization and changing lifestyles in Iraq have led to a higher demand for dating services, as people seek companionship and romantic relationships in a fast-paced and modern society. In conclusion, the Dating Services market in Iraq is witnessing significant growth due to changing customer preferences, such as the shift towards online dating and the rise of niche platforms. Video dating has also gained popularity, especially during the COVID-19 pandemic. The local special circumstances, including the changing social and cultural environment, contribute to the growth of the market. Furthermore, underlying macroeconomic factors, such as economic stability and rising disposable income, play a significant role in driving the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.