Matchmaking - Iraq

Iraq

Highlights

Revenue in the Matchmaking market is projected to reach US$3.12m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.88%, resulting in a projected market volume of US$3.63m by 2028.
In the Matchmaking market, the number of users is expected to amount to 145.1k users by 2028.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$23.25.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Iraq has been experiencing significant growth in recent years.

Customer preferences: Iraqi consumers are increasingly turning to matchmaking services to find their life partners. This shift in customer preferences can be attributed to several factors. Firstly, the traditional methods of finding a partner, such as through family connections or community introductions, are becoming less prevalent in modern Iraqi society. As young adults become more independent and mobile, they are seeking alternative ways to meet potential partners. Matchmaking services provide a convenient and efficient platform for individuals to connect with others who share similar values and interests.

Trends in the market: One of the key trends in the matchmaking market in Iraq is the rise of online platforms. These platforms offer a wide range of features and tools that make it easier for users to find compatible partners. From advanced search filters to personality matching algorithms, these online platforms provide a more personalized and efficient matchmaking experience. Additionally, the convenience of being able to access these platforms anytime and anywhere has contributed to their growing popularity. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones in Iraq, more and more people are using mobile apps to connect with potential partners. These apps offer a seamless user experience and often include additional features such as instant messaging and video calls, further enhancing the matchmaking process.

Local special circumstances: The matchmaking market in Iraq is influenced by the country's cultural and religious norms. Traditional values and beliefs still hold strong in Iraqi society, and individuals often seek partners who share these values. Matchmaking services that cater to specific religious or cultural communities have gained popularity in Iraq, as they provide a more targeted and tailored approach to finding a partner.

Underlying macroeconomic factors: The growing matchmaking market in Iraq can also be attributed to the country's improving economic conditions. As the economy continues to stabilize and grow, more people are entering the workforce and becoming financially independent. This has led to a shift in societal dynamics, with individuals having more freedom and resources to pursue personal relationships. The increasing disposable income among Iraqis has also made matchmaking services more affordable and accessible to a larger segment of the population. In conclusion, the matchmaking market in Iraq is experiencing significant growth due to changing customer preferences, including a shift away from traditional methods of finding a partner. The rise of online platforms and mobile dating apps has provided Iraqi consumers with more convenient and personalized options for finding compatible partners. Additionally, the country's cultural and religious norms, as well as improving economic conditions, have contributed to the growth of the matchmaking market in Iraq.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.