The Event Tickets market in Iraq is experiencing significant growth and development in recent years.
Customer preferences: Customers in Iraq have shown a growing interest in attending various events, such as concerts, sports matches, and cultural performances. This can be attributed to the increasing disposable income and the desire for entertainment among the population. Additionally, there is a growing trend of socializing and networking at events, which has further fueled the demand for event tickets.
Trends in the market: One of the key trends in the Event Tickets market in Iraq is the shift towards online ticket sales. With the increasing penetration of the internet and smartphones, more customers are opting to purchase tickets online, rather than through traditional offline channels. This trend has been further accelerated by the COVID-19 pandemic, which has led to the closure of physical ticket counters and the implementation of social distancing measures. Another trend in the market is the diversification of events. Previously, the majority of event tickets sold in Iraq were for sports matches, particularly football. However, there has been a noticeable increase in the number and variety of events being organized, including music concerts, theater performances, and cultural festivals. This diversification has expanded the customer base and created new opportunities for ticket sales.
Local special circumstances: The Event Tickets market in Iraq is influenced by several local special circumstances. Firstly, the security situation in the country has improved in recent years, leading to a more conducive environment for organizing and attending events. This has instilled a sense of confidence among both event organizers and customers, resulting in increased ticket sales. Additionally, the youth population in Iraq is growing rapidly, with a significant proportion of the population under the age of 30. This demographic segment is more inclined towards attending events and has a higher disposable income, contributing to the growth of the Event Tickets market.
Underlying macroeconomic factors: The development of the Event Tickets market in Iraq can be attributed to several underlying macroeconomic factors. Firstly, the country has witnessed steady economic growth in recent years, leading to an increase in disposable income among the population. This has allowed more people to afford event tickets and participate in various entertainment activities. Furthermore, the government of Iraq has been actively promoting tourism and cultural events as part of its efforts to diversify the economy. This has led to an increase in the number of events being organized and has created a favorable environment for the growth of the Event Tickets market. In conclusion, the Event Tickets market in Iraq is experiencing significant growth and development due to the increasing customer preferences for attending events, the shift towards online ticket sales, the diversification of events, local special circumstances such as improved security and a growing youth population, and underlying macroeconomic factors such as steady economic growth and government support for the tourism and cultural sectors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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