Casual Dating - Iraq

Iraq

Highlights

Revenue in the Casual Dating market is projected to reach US$1.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.54%, resulting in a projected market volume of US$1.60m by 2028.
In the Casual Dating market, the number of users is expected to amount to 358.3k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$3.83.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Iraq is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Iraq have shifted towards more casual and non-committal relationships, leading to an increased demand for casual dating services. This change in preferences can be attributed to several factors, including the influence of Western culture, increased urbanization, and changing social norms. As Iraq becomes more connected to the global community, individuals are exposed to different relationship dynamics and are seeking more freedom and flexibility in their personal lives. Trends in the market reflect this shift in customer preferences. Online dating platforms and mobile applications have gained popularity in Iraq, providing a convenient and accessible way for individuals to connect with potential partners. These platforms offer a wide range of features and options, allowing users to tailor their search criteria and find matches that align with their interests and preferences. Additionally, the use of social media and messaging apps for casual dating purposes has become increasingly common, as it allows individuals to interact and establish connections in a more informal and casual manner. Local special circumstances also contribute to the development of the Casual Dating market in Iraq. The country's conservative social norms and traditional gender roles make it challenging for individuals to openly engage in casual dating. As a result, many Iraqis turn to online platforms and discreet methods of communication to explore casual relationships. The anonymity and privacy provided by these platforms allow individuals to overcome societal barriers and pursue their personal desires without fear of judgment or repercussions. Underlying macroeconomic factors further support the growth of the Casual Dating market in Iraq. The country has experienced a period of economic growth and stability, leading to an increase in disposable income and leisure spending. As individuals have more financial resources at their disposal, they are more likely to invest in casual dating services and experiences. Additionally, the high rate of youth unemployment in Iraq has created a generation of young adults with ample free time, further driving the demand for casual dating opportunities. In conclusion, the Casual Dating market in Iraq is developing and expanding due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As individuals in Iraq seek more casual and non-committal relationships, online dating platforms and mobile applications have become increasingly popular. The country's conservative social norms and traditional gender roles have also contributed to the rise of discreet methods of communication for casual dating. Furthermore, Iraq's economic growth and high youth unemployment rate have created a favorable environment for the development of the Casual Dating market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.