eServices

Revenue in the eServices market is projected to reach US$67.91m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.70%, resulting in a projected market volume of US$91.38m by 2028.
The Dating Services market is expected to show a revenue growth of 8.7% in 2025.0.
The Event Tickets market has a projected market volume of US$54.93m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$39.28 in 2024.
In the Dating Services market, the number of users is expected to amount to 2.1m users by 2028.
User penetration in the Dating Services market will be at 3.6% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Iraq has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In line with global trends, customers in Iraq are increasingly turning to eServices for convenience and efficiency. With the rapid proliferation of smartphones and internet connectivity, consumers are embracing digital platforms for a wide range of services, including e-commerce, online banking, and digital entertainment. This shift in customer preferences is fueled by the desire for instant access to products and services, as well as the convenience of conducting transactions from the comfort of their homes.

Trends in the market: One notable trend in the eServices market in Iraq is the rise of online shopping. As more retailers establish their online presence and offer reliable delivery services, consumers are embracing the convenience of shopping from their smartphones or computers. This trend is further accelerated by the COVID-19 pandemic, which has led to increased adoption of online shopping as a safer alternative to physical stores. Another emerging trend in the market is the growth of digital financial services. With a large unbanked population in Iraq, digital banking and mobile payment solutions are gaining traction as convenient and accessible alternatives to traditional banking services. This trend is supported by the government's efforts to promote financial inclusion and the development of a digital economy.

Local special circumstances: Iraq has a young and tech-savvy population, with a high percentage of smartphone users. This demographic factor contributes to the rapid adoption of eServices in the country. Additionally, the government has been actively promoting digital transformation and investing in infrastructure to improve internet connectivity and expand access to digital services. These efforts create a favorable environment for the growth of the eServices market in Iraq.

Underlying macroeconomic factors: The eServices market in Iraq is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has increased disposable income and purchasing power. This economic stability provides a conducive environment for the growth of e-commerce and other digital services. Furthermore, the COVID-19 pandemic has accelerated the digital transformation in Iraq, as businesses and consumers adapt to the new normal. The lockdown measures and social distancing restrictions have forced many businesses to shift their operations online, leading to increased demand for eServices. In conclusion, the eServices market in Iraq is witnessing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency offered by digital platforms, coupled with government support and favorable economic conditions, are driving the adoption of eServices in the country. As Iraq continues to invest in digital infrastructure and promote digital transformation, the eServices market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.