Dating Services - G7 | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$4.03bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.75%, resulting in a projected market volume of US$4.32bn by 2028.
The Online Dating market has a projected market volume of US$1.97bn in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$31.36 in 2024.
In the Dating Services market, the number of users is expected to amount to 138.6m users by 2028.
User penetration in the Dating Services market will be at 0.00 in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in G7 is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the G7 countries are increasingly turning to online dating services to find potential partners. This shift is driven by the convenience and accessibility offered by these platforms, allowing individuals to connect with others from the comfort of their own homes. Additionally, the younger generation, in particular, is more open to using dating apps and websites as a means of meeting new people and forming relationships.

Trends in the market: One notable trend in the Dating Services market in G7 is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, hobbies, or even dietary preferences. By targeting niche markets, dating services are able to provide a more tailored experience for their users, increasing the likelihood of finding compatible matches. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into dating platforms. These technologies enable platforms to analyze user data and preferences, providing more accurate and personalized match suggestions. Additionally, features like video chat and virtual reality dating experiences are becoming more common, allowing users to connect and interact in more immersive ways.

Local special circumstances: Each G7 country has its own unique set of circumstances that impact the Dating Services market. For example, in the United States, the prevalence of online dating is driven by a large population and a culture that embraces technology and innovation. In Japan, where traditional dating norms still hold strong, online dating services are gaining popularity as a way to meet potential partners in a more discreet and convenient manner.

Underlying macroeconomic factors: The overall economic stability and disposable income levels in G7 countries play a significant role in the growth of the Dating Services market. When the economy is thriving, individuals are more willing to spend on dating services and experiences. Conversely, during economic downturns, consumers may cut back on discretionary spending, impacting the demand for dating services. In conclusion, the Dating Services market in G7 is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal norms evolve, the market is expected to further expand, providing new opportunities for both users and service providers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.