Market Insights Digital Digital Media Video-on-Demand

Video Streaming (SVoD) - Southern Asia

Southern Asia

The Video Streaming (SVoD) market) market in Southern Asia is projected to witness a significant growth in revenue, with an estimated value of US$2.65bn in 2024.
This is expected to be driven by an annual growth rate (CAGR 2024-2027) of 11.67%, leading to a projected market volume of US$3.69bn by 2027.
In terms of global comparison, United States is anticipated to generate the highest revenue in the Video Streaming (SVoD) market) market, reaching a staggering US$43,970.00m in 2024.
Furthermore, the average revenue per user (ARPU) in the Video Streaming (SVoD) market) market is projected to be around US$21.30 in 2024.
This indicates the amount of revenue generated by each individual user.
The number of users in the Video Streaming (SVoD) market) market is expected to see a substantial increase, reaching 151.8m users by 2027.
This signifies the growing popularity and adoption of streaming services among the population.
Lastly, the user penetration rate, which represents the percentage of the population using Video Streaming (SVoD) market) services, is predicted to be 6.6% in 2024 and is expected to reach 7.8% by 2027.
This demonstrates the increasing penetration of Video Streaming (SVoD) market) platforms in the Southern Asian market.
In Southern Asia, the popularity of video streaming services continues to soar, with a strong preference for local content.

Key regions: South Korea, Japan, United States, India, United Kingdom

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Currency

Analyst Opinion

While the growth of Video Streaming services like Netflix and Amazon Prime Video is not over, we assume that the adoption of such services will soon reach its peak, especially in developed countries. New offers such as Apple TV+ might attract new customers, but the general lack of willingness to pay in huge potential markets like China will cap the growth in this market on a global scale.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.