Market Insights Digital Digital Media Video Games

Online Games - Southern Asia

Southern Asia

The projected revenue in the Online Games market for Southern Asia is expected to reach US$1.61bn in 2024.
This projection indicates an annual growth rate (CAGR 2024-2027) of 11.30%, resulting in a projected market volume of US$2.22bn by 2027.
Additionally, the number of users in this market segment is projected to amount to 231.2m users by 2027.
The user penetration rate is expected to be 10.8% in 2024 and is projected to increase to 11.8% by 2027.
When compared on a global scale, China is anticipated to generate the highest revenue in the Online Games market, with an estimated revenue of US$6,532.00m in 2024.
Furthermore, the average revenue per user (ARPU) in the Online Games market for Southern Asia is projected to be US$7.87 in 2024.
The online gaming market in Southern Asia, particularly in countries like India and Indonesia, is experiencing significant growth due to the increasing popularity of mobile gaming and the rise of esports.

Key regions: China, Europe, France, India, South Korea

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Analyst Opinion

Thanks to high smartphone penetration across the globe, gaming is increasingly happening on the go. Mobile games of all kinds are becoming more and more popular and attract players with additional premium contents or functionalities. Thus, traditional online games slowly lose attractiveness to its usual audience. Only recent phenomena like the Battle Royale hits Fortnite and PUBG are still driving the market’s growth and shape online gaming in general.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.