Market Insights Digital Digital Media Video Games

Games Live Streaming - Southern Asia

Southern Asia

The Games Live Streaming market in Southern Asia is expected to achieve a revenue of US$271.70m by 2024.
Furthermore, it is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5.61% from 2024 to 2027, resulting in a market volume of US$320.00m by 2027.
The number of users in this market is anticipated to reach 162.5m users by 2027.
The user penetration rate is estimated to be 7.3% in 2024, with no significant change expected by 2027.
In comparison to other countries, China is projected to generate the highest revenue, amounting to US$2,581.00m in 2024.
The average revenue per user (ARPU) in the Games Live Streaming market is expected to be US$1.95 in 2024.
In Southern Asia, live streaming of games has become a cultural phenomenon, with millions of avid gamers and viewers engaging in the interactive experience.

Key regions: South Korea, France, Germany, India, United States

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Analyst Opinion

Live streaming platforms, such as Twitch, have experienced significant growth in recent years and are becoming increasingly popular. Twitch is primarily known as a gaming streaming platform, and this trend is expected to continue. However, Twitch is also expanding into other categories such as music, talk shows, and creative content to diversify its offerings. The platform is facing increased competition from new entrants like Facebook Gaming and YouTube Gaming, but Twitch has multiple monetization options for streamers which makes it well-positioned in the market. To enhance the user experience, live streaming platforms are also incorporating more interactive features such as chatbots, polls, and other tools to engage audiences.

The Games live streaming market is growing due to several factors, including the increasing popularity of mobile gaming, the growth of esports, advancements in technology, and the accessibility and affordability of streaming tools. The rise of the internet and its increasing use as a source of entertainment has also driven growth in the market, as more people seek out gaming content and live streams. Additionally, the rise of social media has made it easier for content creators to reach and engage with their audiences, further boosting the growth of the Games live streaming market.

In terms of forecast, the live streaming market is expected to continue to experience strong growth in the coming years.

Methodology

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.