Market Insights Digital Digital Media ePublishing

ePapers - Southern Asia

Southern Asia

The ePapers market in Southern Asia is projected to experience a significant increase in revenue, with an estimated value of US$0.56bn by 2024.
This growth is expected to continue at an annual rate of 6.16% from 2024 to 2027, resulting in a projected market volume of US$0.67bn by the end of the forecast period.
Furthermore, the number of readers in the ePapers market is anticipated to reach approximately 82.9m users by 2027.
This indicates a steady increase in user engagement and interest in ePapers market within the region.
User penetration, which refers to the percentage of the population using ePapers market, is projected to be 4.0% in 2024 and is expected to reach 4.2% by 2027.
This suggests that a growing portion of the Southern Asian population will adopt ePapers market as a preferred medium for accessing news and information.
In terms of average revenue per user (ARPU), it is estimated to be US$7.38.
This figure represents the average amount of revenue generated per user in the ePapers market in Southern Asia.
In a global context, United States is expected to generate the highest revenue in the ePapers market, reaching US$2,661.00m by 2024.
This highlights the dominance of the United States in terms of market size and revenue generation within the ePapers market industry.
In Southern Asia, the ePaper market in India is experiencing significant growth due to the increasing smartphone penetration and digital literacy rates.

Key regions: South Korea, China, India, Japan, France

Market

Region

Region comparison

Currency

Analyst Opinion

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.