In-game Advertising - Nigeria | Statista Market Forecast

Revenue in the In-game Advertising market is projected to reach US$13.97m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 11.48%, resulting in a projected market volume of US$19.35m by 2027.
In the In-game Advertising market, the number of users is expected to amount to 0.00 by 2027.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2027.
In global comparison, most revenue will be generated China (US$46.61bn in 2024).
The average revenue per user (ARPU) in the In-game Advertising market is projected to amount to US$0.06 in 2024.

Definition:

In-game advertising refers to the practice of incorporating advertisements into video games. This can take various forms, including static or dynamic ads that are displayed in the game environment, product placements where real-world brands are integrated into the game content, or sponsored content that is created specifically for the game. The purpose of in-game advertising is typically to generate revenue for the game developer or publisher, while providing advertisers with a new and potentially lucrative marketing channel.

Additional Information:

The market comprises revenues and average revenue per user. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Mobile app in-game advertising, such as advertising in PUBG mobile
In-game advertising for console and PC games, such as advertising in Fortnite

Advertising form non gaming apps, such as shopping apps
Advertising displayed on webbrowsers, such as Fortnite advertising on a website

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Statista Global Consumer Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. GCS data is unbiased for representativeness.

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