eMagazine Advertising - Nigeria
Nigeria- Revenue in the eMagazine Advertising is projected to reach US$7.50m in 2024.
- Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 3.76%, resulting in a projected market volume of US$8.38m by 2027.
- In the eMagazine Advertising, the number of users is expected to amount to 4.9m users by 2027.
- User penetration will be 1.9% in 2024 and is expected to hit 2.0% by 2027.
- In global comparison, most revenue will be generated United States (US$6.63bn in 2024).
- The average revenue per user (ARPU) in the eMagazine Advertising is projected to amount to US$1.75 in 2024.
- Key regions:
- Asia,
- France,
- Europe,
- Germany,
- South Korea
Definition
Digital magazine advertising refers to the practice of promoting products, services, or brands through ads placed within digital magazines or publications that are distributed and read online. Digital magazines are typically digital versions of print magazines that can be accessed through various digital devices such as computers, tablets, or smartphones. Digital magazine advertising can take different forms, including display ads, native advertising, sponsored content, or video ads. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as click-through rates, impressions, or conversions.Additional information:
Magazines advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on digital magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes.In-Scope
- Digital magazine advertising, such as Wired, The New Yorker, and Cosmopolitan
- Integrated marketing campaigns, such as digital ads, sponsored events, and social media promotions
Out-Of-Scope
- Broadcast advertising, such as TV and radio ads
- Outdoor advertising, such as billboards and posters
- Direct mail advertising, such as flyers and brochures
- print advertising, such as in printed magazines
