Skip to main content
  1. Market Insights
  2. Digital
  3. Digital Media
  4. ePublishing

eBooks - Nigeria

Nigeria
  • The eBooks market in Nigeria is set to achieve a significant milestone, with projected revenues reaching US$2.14m by 2024.
  • It is expected that this growth will continue at an annual rate of 1.33% from 2024 to 2027, resulting in a market volume of US$2.23m by the latter year.
  • As the market expands, the number of readers is also anticipated to rise, reaching a remarkable 42.9m users by 2027.
  • In terms of user penetration, it is predicted to be 16.1% in 2024 and is forecasted to increase to 17.5% by 2027, indicating a growing interest in eBooks market among the Nigerian population.
  • The average revenue per user (ARPU) is expected to amount to US$0.06, reflecting the value of each customer in the market.
  • When looking at the global landscape, United States is anticipated to generate the highest revenue in the eBooks market, with an estimated US$5.34bn in 2024.
  • This demonstrates the dominance of the US market in the eBook industry.
  • Ebooks are gaining popularity in Nigeria as more readers embrace digital reading, leading to an increase in online bookstores and local authors self-publishing their works.

An eBook is the digital or electronic version of a book and can be read on various devices such as specific eReaders (e.g. Kindle) as well as on tablets, smartphones or computers. eBooks include fiction, non-fiction and textbooks/academic literature. Paid downloads are offered in online stores such as Amazon or iTunes and also in selected brick-and-mortar bookstores or via online self-publishing platforms. Open access literature is not included.

In-Scope

  • Paid downloads of digital or electronic versions of a book

Out-Of-Scope

  • Any digital versions in addition to a physical books
ePublishing: market data & analysis - Cover

Market Insights report

ePublishing: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

    Digital

    Access more Market Insights on Digital topics with our featured report

    ePublishing: market data & analysis - BackgroundePublishing: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.