ePapers Advertising - Nigeria
Nigeria- Revenue in the ePapers Advertising market is projected to reach US$3.01m in 2024.
- Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 1.95%, resulting in a projected market volume of US$3.19m by 2027.
- In the ePapers Advertising market, the number of users is expected to amount to 7.8m users by 2027.
- User penetration will be 3.1% in 2024 and is expected to hit 3.2% by 2027.
- In global comparison, most revenue will be generated United States (US$5.53bn in 2024).
- The average revenue per user (ARPU) in the ePapers Advertising market is projected to amount to US$0.43 in 2024.
- Key regions:
- Germany,
- Asia,
- Japan,
- South Korea,
- China
Definition
Epaper advertising refers to the promotion of products, services, or brands through ads placed within electronic versions of newspapers or magazines that are distributed and read online. ePapers are digital replicas of printed newspapers or magazines that can be accessed through various digital devices such as computers, tablets, or smartphones. Epaper advertising can take different forms, including display ads, native advertising, sponsored content, or video ads. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as click-through rates, impressions, or conversions.Additional information:
Epapers advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes.In-Scope
- Digital newspaper advertising, such as The New York Times, The Guardian, and The Wall Street Journal
- Mobile newspaper advertising, which includes banner ads and sponsored content on mobile apps for ePaper platforms
- Integrated marketing campaigns, such as ePaper ads, sponsored events, and social media promotions
Out-Of-Scope
- Print newspaper advertising, such as display ads and classified ads in traditional print newspapers
- Broadcast advertising, such as TV and radio ads
- Outdoor advertising, such as billboards and posters
