Podcast Advertising - Nigeria
Nigeria- Revenue in the Podcast Advertising market is projected to reach US$1.86m in 2024.
- Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 10.42%, resulting in a projected market volume of US$2.50m by 2027.
- In the Podcast Advertising market, the number of users is expected to amount to 9.0m users by 2027.
- User penetration will be 2.7% in 2024 and is expected to hit 3.7% by 2027.
- In global comparison, most revenue will be generated United States (US$2.57bn in 2024).
- The average revenue per user (ARPU) in the Podcast Advertising market is projected to amount to US$0.30 in 2024.
- Key regions:
- Japan,
- United Kingdom,
- Europe,
- China,
- South Korea
Definition
Podcast advertising refers to the practice of promoting products, services, or brands through ads inserted into podcasts, which are audio recordings that can be downloaded or streamed online. Podcasts can cover a wide range of topics, including news, entertainment, education, and business. Podcast advertising can take different forms, including pre-roll ads that play at the beginning of a podcast, mid-roll ads that play in the middle of a podcast, and post-roll ads that play at the end of a podcast. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as listener engagement, downloads, or conversions.Additional information:
Podcast advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on podcast advertising spending and exclude agency commissions, rebates, production costs, and taxes.In-Scope
- Host-read ads, such as those featured on The Joe Rogan Experience, Serial, and Stuff You Should Know
- Programmatic ads, such as location or listener demographics or those featured on NPR podcasts
- Branded content, such as those featured on Radiolab, TED Radio Hour, and This American Life.
Out-Of-Scope
- Non-audio podcast-related advertising, such as sponsorships of a podcast's website or merchandise
- Video advertising, such as pre-roll or mid-roll ads on video podcasts or on platforms such as YouTube
- Audio advertising in other forms of media, such as radio or music streaming services.
