Digital Treatment & Care - Mauritius

The Digital Treatment & Care market in Mauritius is projected to reach a revenue of US$3.56m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 10.01%, resulting in a projected market volume of US$5.73m by 2029.
The user penetration rate is expected to be 9.64% in 2024 and is projected to increase to 12.88% by 2029.
The average revenue per user (ARPU) is expected to be US$28.34.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
Mauritius is witnessing a rapid growth in the adoption of digital treatment and care, revolutionizing the healthcare landscape.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Mauritius is experiencing a significant growth trajectory, driven by various factors that cater to the evolving healthcare landscape in the country.

Customer preferences: In Mauritius, there is a growing preference among consumers for convenient and accessible healthcare solutions, which has led to an increased adoption of digital treatment and care services. The population's inclination towards technology and the ease of use offered by digital healthcare tools have contributed to the rising demand for services such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health monitoring devices.

Trends in the market: One notable trend in the Mauritian market is the increasing popularity of online pharmacies, which provide a convenient way for consumers to purchase medications and healthcare products. The availability of a wide range of products, competitive pricing, and doorstep delivery services have made online pharmacies a preferred choice for many individuals in Mauritius. Additionally, the use of smart health monitoring devices like smart thermometers, blood glucose meters, and blood pressure meters is on the rise, as these tools enable individuals to track and manage their health more effectively.

Local special circumstances: Mauritius's unique demographic profile and healthcare landscape play a significant role in shaping the digital treatment and care market in the country. With a growing aging population and an increasing prevalence of chronic diseases, there is a greater emphasis on preventive healthcare and remote monitoring solutions. The government's initiatives to promote digital health technologies and telemedicine services further support the adoption of digital treatment and care solutions in Mauritius.

Underlying macroeconomic factors: The favorable economic conditions in Mauritius, coupled with increasing healthcare expenditure and a focus on improving healthcare infrastructure, provide a conducive environment for the growth of the digital treatment and care market. As the country continues to invest in healthcare technology and innovation, the market is expected to witness continued expansion and innovation to meet the evolving needs of consumers in Mauritius.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.