eServices

Revenue in the eServices market is projected to reach US$3.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.89%, resulting in a projected market volume of US$3.94m by 2028.
The Dating Services market is expected to show a revenue growth of 2.3% in 2025.0.
The Event Tickets market has a projected market volume of US$2.83m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$30.93 in 2024.
In the Event Tickets market, the number of users is expected to amount to 97.4k users by 2028.
User penetration in the Event Tickets market will be at 7.2% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Mauritius is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Mauritius are increasingly demanding convenient and efficient digital services. With the rise of smartphones and internet penetration, there is a growing preference for online transactions and digital interactions. This shift in customer behavior has led to an increased demand for eServices, such as online banking, e-commerce, and digital government services.

Trends in the market: One of the key trends in the eServices market in Mauritius is the adoption of mobile banking and payment solutions. With the majority of the population owning smartphones, mobile banking apps have become popular, allowing customers to easily manage their finances and make payments on the go. This trend is further fueled by the convenience and security offered by mobile banking platforms. Another trend in the market is the growth of e-commerce. As more people in Mauritius become comfortable with online shopping, there has been a surge in the number of e-commerce platforms and online marketplaces. This trend is supported by the availability of secure online payment gateways and improved logistics infrastructure, making it easier for businesses to sell their products and services online.

Local special circumstances: Mauritius has a strong focus on developing its digital infrastructure and promoting the use of eServices. The government has implemented various initiatives to encourage the adoption of digital technologies, such as the introduction of a national eID card and the development of a digital transformation strategy. These efforts have created a favorable environment for the growth of the eServices market in Mauritius.

Underlying macroeconomic factors: The growth of the eServices market in Mauritius is also influenced by underlying macroeconomic factors. The country has a stable economy and a well-developed financial sector, which provides a solid foundation for the expansion of digital services. Additionally, Mauritius has a young and tech-savvy population, which is driving the demand for innovative digital solutions. In conclusion, the eServices market in Mauritius is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. The adoption of mobile banking and payment solutions, the growth of e-commerce, and the government's focus on digital transformation are key factors driving the market. With a stable economy and a tech-savvy population, Mauritius is well-positioned to continue its growth in the eServices sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.