Fitness Trackers - Mauritius

Mauritius

Highlights

The Fitness-Tracker market in Mauritius is projected to reach a revenue of US$7.58m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.22%, resulting in a projected market volume of US$10.75m by 2029.
The user penetration is expected to be 8.98% in 2024 and is anticipated to reach 13.42% by 2029.
The average revenue per user (ARPU) is estimated to be US$64.89.
In comparison to other countries, United States is expected to generate the highest revenue in the Fitness-Tracker market, amounting to US$10.99bn in 2024.
In Mauritius, the demand for fitness trackers in the digital health market is on the rise, as the population becomes more health-conscious and seeks to track their wellness activities.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fitness Trackers market in Mauritius has been experiencing significant growth and development in recent years.

Customer preferences: Consumers in Mauritius are increasingly prioritizing their health and well-being, leading to a growing demand for fitness trackers that can help them monitor their physical activity, sleep patterns, and overall health metrics. The convenience and accessibility of digital fitness and well-being solutions have also contributed to the popularity of fitness trackers among tech-savvy Mauritian consumers.

Trends in the market: One notable trend in the Fitness Trackers market in Mauritius is the integration of online doctor consultation services into fitness tracker platforms. This innovative approach allows users to not only track their fitness goals but also consult with healthcare professionals remotely, enhancing the overall user experience and providing a holistic approach to health management. Additionally, the digital treatment and care sub-market is gaining traction as more Mauritians seek personalized digital solutions for managing chronic conditions and accessing medical support online.

Local special circumstances: In Mauritius, where access to healthcare services may be limited in remote areas, the adoption of digital health solutions like fitness trackers is particularly beneficial. These devices enable individuals to take charge of their health and well-being, regardless of their geographical location. Moreover, the multicultural population of Mauritius presents a unique opportunity for fitness tracker companies to tailor their products and services to diverse cultural preferences and health needs.

Underlying macroeconomic factors: The growing middle-class population in Mauritius, coupled with increasing disposable incomes, has fueled the demand for fitness trackers and digital health solutions. As more Mauritian consumers prioritize preventive healthcare and wellness, the Fitness Trackers market is expected to continue its upward trajectory. Additionally, government initiatives promoting digital healthcare and wellness programs have created a favorable environment for the expansion of the Fitness Trackers market in Mauritius.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.