Digital Fitness & Well-Being - Mauritius

The Digital Fitness & Well-Being market in Mauritius is projected to reach a revenue of US$9.10m in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.41%, resulting in a projected market volume of US$13.01m by 2029.
The user penetration is anticipated to be 17.71% in 2024 and is predicted to increase to 24.62% by 2029.
The average revenue per user (ARPU) is expected to be US$39.47.
In a global comparison, United States is forecasted to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to US$14.82bn in 2024.
The digital fitness and well-being market in Mauritius is rapidly growing, with an increasing number of local wellness apps and virtual fitness classes being offered to cater to the demand for convenient and accessible health solutions.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Mauritius is experiencing a significant growth trajectory driven by various factors.

Customer preferences: In Mauritius, customers are increasingly gravitating towards digital fitness and well-being solutions due to the convenience and flexibility they offer. With hectic lifestyles and limited time for traditional gym visits, the accessibility of online fitness classes and wellness programs is appealing to a growing segment of the population.

Trends in the market: One notable trend in the Mauritian market is the rising popularity of online doctor consultations. This trend is fueled by the need for convenient healthcare services, especially in remote areas where access to medical facilities may be limited. The digital treatment and care segment is also seeing growth as more individuals seek virtual solutions for managing their health conditions from the comfort of their homes.

Local special circumstances: Mauritius, known for its booming tourism industry and diverse population, presents a unique landscape for digital fitness and well-being providers. The country's focus on promoting health and wellness tourism further boosts the demand for innovative digital solutions that cater to both residents and visitors. Additionally, the government's initiatives to promote a healthy lifestyle among its citizens create a conducive environment for the growth of the market.

Underlying macroeconomic factors: The steady economic growth and increasing disposable income in Mauritius play a vital role in driving the digital fitness and well-being market. As more individuals have the financial means to invest in their health and well-being, the demand for digital solutions is expected to rise. Moreover, the country's strong digital infrastructure and high internet penetration rates support the seamless adoption of online health and wellness services, further propelling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.