Digital Health

The Digital Health market in South Korea is anticipated to witness a significant growth in revenue, reaching US$2.46bn by 2024.
Furthermore, it is expected to exhibit a compound annual growth rate (CAGR) of 3.51% from 2024 to 2029, resulting in a projected market volume of US$2.92bn by 2029.
The average revenue per user (ARPU) is estimated to be US$94.38.
When compared globally, United States is expected to generate the highest revenue in the Digital Health market, amounting to US$47.12bn in 2024.
However, it is worth noting that South Korea's Digital Health market is also expected to make a substantial contribution to the industry.
Among the various markets within the Digital Health market, Digital Treatment & Care is projected to be the largest market in South Korea, with a total revenue value of US$1.63bn in 2024.
This market encompasses a range of digital health solutions aimed at promoting fitness and overall well-being.
These numbers highlight the promising potential and growth prospects of the Digital Health market in South Korea, positioning it as a key player in the global landscape.
South Korea is leading the way in digital health with its advanced telemedicine infrastructure and high adoption of health monitoring wearables.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in South Korea is experiencing significant growth and development, driven by various factors shaping consumer behavior and technological advancements in the healthcare industry.

Customer preferences: South Korean consumers are increasingly turning to digital health solutions for convenience, accessibility, and personalized care. The tech-savvy population in South Korea values innovative digital platforms that offer seamless experiences and efficient healthcare services. With busy lifestyles and a strong emphasis on preventive healthcare, consumers are seeking digital fitness and well-being solutions to monitor their health and stay active.

Trends in the market: The Digital Health market in South Korea is witnessing a surge in online doctor consultations, as consumers look for convenient ways to access healthcare services without the need for physical visits to clinics. Telemedicine platforms are gaining popularity, providing virtual consultations, prescriptions, and follow-up care. Moreover, the demand for digital treatment and care solutions is on the rise, with patients opting for remote monitoring and management of chronic conditions through connected devices and mobile apps.

Local special circumstances: One unique aspect of the Digital Health market in South Korea is the strong government support and investment in healthcare technology. The South Korean government has been actively promoting the adoption of digital health solutions to enhance the efficiency of the healthcare system and improve patient outcomes. This support has created a favorable environment for digital health companies to innovate and expand their offerings in the market.

Underlying macroeconomic factors: The growing aging population in South Korea is driving the demand for digital health solutions that cater to the healthcare needs of elderly individuals. With an increasing focus on aging in place and remote care management, digital health technologies play a crucial role in providing personalized care and monitoring for seniors. Additionally, the rising healthcare costs and limited access to traditional healthcare services have propelled the adoption of digital health solutions as a cost-effective and efficient alternative for both consumers and healthcare providers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.