eServices

Revenue in the eServices market is projected to reach US$6.51bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.35%, resulting in a projected market volume of US$8.02bn by 2028.
The Online Gambling market is expected to show a revenue growth of 10.0% in 2025.0.
The Online Education market has a projected market volume of US$3.70bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$399.60 in 2024.
In the Event Tickets market, the number of users is expected to amount to 13.1m users by 2028.
User penetration in the Event Tickets market will be at 25.2% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in South Korea has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in South Korea have shifted towards digital services, with a growing demand for convenience and efficiency. South Korean consumers are increasingly relying on eServices for a wide range of activities, including shopping, banking, entertainment, and communication. This shift in preferences is driven by factors such as the widespread adoption of smartphones and high-speed internet connectivity, which have made accessing eServices easier and more convenient. Additionally, South Korean consumers value the security and reliability of eServices, as well as the ability to access them anytime and anywhere. One of the key trends in the eServices market in South Korea is the rapid growth of e-commerce. Online shopping has become increasingly popular, with South Korean consumers embracing the convenience and variety offered by e-commerce platforms. This trend is further fueled by the presence of major e-commerce players in the market, as well as the availability of fast and reliable delivery services. As a result, traditional brick-and-mortar retailers are facing increasing competition and are being forced to adapt to the changing market landscape. Another trend in the eServices market in South Korea is the rise of mobile payment services. South Korean consumers are increasingly using their smartphones to make payments, both online and offline. This trend is driven by the convenience and security offered by mobile payment platforms, as well as the widespread acceptance of mobile payments by merchants. As a result, traditional payment methods, such as cash and credit cards, are becoming less common in South Korea. Local special circumstances also play a role in the development of the eServices market in South Korea. The country has a highly connected population, with one of the highest internet penetration rates in the world. This, combined with a strong culture of innovation and technological advancement, has created a fertile ground for the growth of eServices. South Korean companies are at the forefront of developing new and innovative eServices, catering to the specific needs and preferences of local consumers. Underlying macroeconomic factors also contribute to the development of the eServices market in South Korea. The country has a strong and stable economy, with a high level of disposable income among its population. This enables South Korean consumers to spend more on eServices and drives the growth of the market. Additionally, the government has been supportive of the eServices industry, implementing policies and regulations that promote its development and growth. In conclusion, the eServices market in South Korea is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital services, the rise of e-commerce and mobile payment services, the highly connected population, and the strong economy all contribute to the development and expansion of the eServices market in South Korea.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.