Digital Treatment & Care - Argentina

The revenue in Argentina's Digital Treatment & Care market is projected to reach US$440.80m in 2024.
This represents a substantial growth opportunity for the country's healthcare sector.
Looking ahead, the market is expected to show an annual growth rate (CAGR 2024-2029) of 11.77%, resulting in a projected market volume of US$768.90m by 2029.
This indicates a positive trend for the digital treatment and care industry in Argentina.
In terms of user penetration, it is estimated to be 19.89% in 2024 and is expected to increase to 25.89% by 2029.
This indicates a growing adoption of digital treatment and care solutions among the population of Argentina.
With the average revenue per user (ARPU) expected to amount to US$48.11, there is a significant market potential for digital treatment and care providers to generate revenue in Argentina.
When compared globally, it is worth noting that United States is projected to generate the highest revenue in the Digital Treatment & Care market, with an estimated revenue of US$29.91bn in 2024.
This highlights the dominance of the US market in this sector and the potential for Argentina to learn from their success and implement similar strategies to drive growth in the digital treatment and care industry.
Argentina's digital health market is experiencing a surge in demand for telemedicine and remote patient monitoring services.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Argentina is experiencing a significant growth trajectory driven by various factors.

Customer preferences: Argentinian consumers are increasingly turning to digital solutions for healthcare needs, including the use of contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices. The convenience, accessibility, and privacy offered by these digital tools are appealing to tech-savvy individuals seeking efficient ways to manage their health.

Trends in the market: In Argentina, there is a growing trend towards the adoption of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices provide users with real-time health data that can be easily shared with healthcare providers, leading to more personalized and effective treatment plans. Additionally, the use of social alarms for the elderly population is gaining traction as a way to ensure their safety and well-being.

Local special circumstances: One of the key drivers of the Digital Treatment & Care market in Argentina is the increasing internet penetration and smartphone usage in the country. As more Argentinians gain access to digital technologies, the demand for digital healthcare solutions is expected to rise. Moreover, the COVID-19 pandemic has accelerated the adoption of telemedicine and digital health tools, further fueling the growth of the market.

Underlying macroeconomic factors: Argentina's healthcare system is facing challenges such as limited resources and infrastructure, leading to gaps in healthcare access and quality. As a result, digital treatment and care solutions offer a way to bridge these gaps and improve healthcare outcomes for the population. Additionally, government initiatives to promote digital health technologies and innovation are creating a favorable environment for market growth in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.