Digital Fitness & Well-Being - Argentina

The projected revenue in the Digital Fitness & Well-Being market for Argentina is expected to reach US$480.50m in 2024.
This market is set to experience an annual growth rate (CAGR 2024-2029) of 6.06%, resulting in a projected market volume of US$644.80m by 2029.
The user penetration rate is expected to be 29.21% in 2024 and is projected to increase to 36.17% by 2029.
Furthermore, the average revenue per user (ARPU) is expected to amount to US$35.72.
In comparison to other countries, United States is anticipated to generate the highest revenue in the Digital Fitness & Well-Being market, with an estimated revenue of US$14.82bn in 2024.
In Argentina, the digital fitness and well-being market is booming with a surge in online fitness classes and wellness apps.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Argentina is experiencing significant growth and evolution.

Customer preferences: Argentinian consumers are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. With busy lifestyles and a growing awareness of the importance of health and wellness, individuals are seeking online doctor consultations and digital treatment options to manage their well-being more effectively.

Trends in the market: One notable trend in the Argentinian market is the rise of digital fitness platforms that provide virtual workout classes and personalized training programs. This trend is driven by the increasing popularity of home workouts and the need for accessible fitness solutions. Additionally, online doctor consultations are becoming more common, especially in remote areas where access to healthcare facilities may be limited. Consumers are also showing interest in digital treatment and care options, such as telemedicine services and health monitoring apps.

Local special circumstances: Argentina's market for digital fitness and well-being is influenced by the country's cultural emphasis on health and wellness. The population's interest in maintaining a healthy lifestyle and staying active contributes to the growing demand for digital solutions in the market. Additionally, the presence of a tech-savvy population that is comfortable with digital tools and platforms further drives the adoption of online health and fitness services in the country.

Underlying macroeconomic factors: The development of the Digital Fitness & Well-Being market in Argentina is also shaped by macroeconomic factors such as increasing internet penetration and smartphone usage. As more Argentinians gain access to the internet and mobile devices, the reach of digital health and fitness services expands. Furthermore, the impact of the COVID-19 pandemic has accelerated the shift towards digital solutions in the healthcare sector, leading to a greater acceptance of online consultations and virtual care options among consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.