Weather - Morocco

Morocco

In 2022, the projected total revenue in the Weather market in Morocco is expected to reach US$0.56m.
This represents a significant amount of revenue generated in this market segment.
Furthermore, it is anticipated that the total revenue will continue to grow at an annual rate of 13.30%, resulting in a projected market volume of US$1.12m by 2027.
This indicates a positive trend and potential for further expansion in the Weather market in Morocco.
When examining the revenue breakdown, it is projected that in-app purchases (IAP) will contribute US$73.13k to the total revenue in 2022.
On the other hand, paid app revenue is expected to reach US$0.00k in the same year, indicating that the majority of revenue will be generated through in-app purchases rather than upfront payments for apps.
Additionally, advertising revenue is projected to reach US$490.10k in 2022, reflecting the importance of advertising as a revenue stream in the Weather market in Morocco.
The number of downloads in the Weather market is projected to reach 0.71m downloads in 2022.
This demonstrates a significant level of user engagement and interest in weather-related applications.
Furthermore, the average revenue per download is expected to be US$0.79, indicating the amount of revenue generated per individual download.
In a global comparison, it is worth noting that in the United States generates the most revenue in the Weather market, with a projected amount of US$688.30m in 2022.
This highlights the dominance of the US market in this segment, while also emphasizing the potential for growth and revenue generation in Morocco.

Key regions: Asia, India, Germany, South Korea, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.