Social Networking - Morocco
Morocco- The Social Networking market in Morocco is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$39.94m in 2022.
- It is further anticipated to exhibit an annual growth rate of 8.30% between 2022 and 2027, resulting in a projected market volume of US$61.21m by 2027.
- In terms of revenue streams, the in-app purchase (IAP) segment is projected to contribute US$17.33m in 2022.
- On the other hand, the paid app revenue is expected to be negligible at US$0.00 during the same year.
- The primary source of revenue in the Social Networking market is anticipated to be advertising, with projected revenue of US$22.61m in 2022.
- Furthermore, the number of downloads in the Social Networking market is projected to reach 45.57m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$0.88.
- When comparing the global scenario, it is noteworthy that China is the dominant player in terms of revenue generation, with an estimated revenue of US$49.67bn in 2022.
- However, it is important to keep in mind that these figures are subject to change and may vary based on market dynamics and other factors.
- Key regions:
- China,
- Europe,
- Asia,
- South Korea,
- India
Definition:
The Social Networking market contains apps that allow its users to stay connected and up-to-date about the lives of family and friends. Most of these are communication apps that attempt to outperform the others in terms of reliability and video quality, and each app boasts its unique features. For example, Signal emphasizes privacy and guarantees that sensitive personal information will not be shared with third parties. Facebook has the largest social media network and has developed the most advanced algorithms to understand its users and their relationships.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
