Social Networking - Morocco

Morocco

The Social Networking market in Morocco is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach US$39.94m in 2022.
It is further anticipated to exhibit an annual growth rate of 8.30% between 2022 and 2027, resulting in a projected market volume of US$61.21m by 2027.
In terms of revenue streams, the in-app purchase (IAP) segment is projected to contribute US$17.33m in 2022.
On the other hand, the paid app revenue is expected to be negligible at US$0.00m during the same year.
The primary source of revenue in the Social Networking market is anticipated to be advertising, with projected revenue of US$22.61m in 2022.
Furthermore, the number of downloads in the Social Networking market is projected to reach 45.57m downloads in 2022.
Currently, the average revenue per download is estimated to be US$0.88.
When comparing the global scenario, it is noteworthy that in China is the dominant player in terms of revenue generation, with an estimated revenue of US$49.67bn in 2022.
However, it is important to keep in mind that these figures are subject to change and may vary based on market dynamics and other factors.

Key regions: China, Europe, Asia, South Korea, India

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.