Sports - China
China- The Sports market in China is expected to experience significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$1.10bn by 2022.
- This demonstrates the country's strong position in the Sports market.
- Furthermore, a steady annual growth rate (CAGR 2022-2027) of 8.33% is anticipated, which will contribute to a projected market volume of US$1.62bn by 2027.
- These figures highlight the potential and attractiveness of the Sports market in China.
- Within this market, in-app purchases (IAP) are expected to generate a substantial revenue of US$667.90m in 2022.
- Additionally, paid app revenue is projected to reach US$141.00m, while advertising revenue is estimated to reach US$291.00m in the same year.
- These figures illustrate the various revenue streams within the Sports market in China.
- Moreover, it is anticipated that the number of downloads in the Sports market will reach 1.33bn downloads in 2022.
- This significant volume of downloads emphasizes the popularity and engagement of users within the Sports market in China.
- When considering the average revenue per download, it is currently expected to amount to US$0.82.
- This metric provides insights into the monetization potential for each download within the Sports market in China.
- In a global comparison, it is worth noting that China generates the highest revenue in the Sports market, with a projected total revenue of US$1.10bn in 2022.
- However, China's Sports market is rapidly growing and has the potential to close this gap in the future.
- Overall, with its impressive revenue figures and growth potential, the Sports market in China holds promising opportunities for businesses and investors alike.
- Key regions:
- Japan,
- Germany,
- Asia,
- Europe,
- United States
Definition:
The Sports market contains apps that stream or simulate sports. For example, the ESPN and NBC Sports apps are dedicated to official sports coverage and include live videos and news articles about leagues, teams, and athletes. Fantasy football apps allow users to create hypothetical teams of football athletes and earn points according to their real-life performances.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
