Sports - China

China

The Sports market in China is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is set to reach US$1.10bn by 2022.
This demonstrates the country's strong position in the Sports market.
Furthermore, a steady annual growth rate (CAGR 2022-2027) of 8.17% is anticipated, which will contribute to a projected market volume of US$1.62bn by 2027.
These figures highlight the potential and attractiveness of the Sports market in China.
Within this market, in-app purchases (IAP) are expected to generate a substantial revenue of US$667.90m in 2022.
Additionally, paid app revenue is projected to reach US$141.00m, while advertising revenue is estimated to reach US$291.00m in the same year.
These figures illustrate the various revenue streams within the Sports market in China.
Moreover, it is anticipated that the number of downloads in the Sports market will reach 1.34bn downloads in 2022.
This significant volume of downloads emphasizes the popularity and engagement of users within the Sports market in China.
When considering the average revenue per download, it is currently expected to amount to US$0.82.
This metric provides insights into the monetization potential for each download within the Sports market in China.
In a global comparison, it is worth noting that in China generates the highest revenue in the Sports market, with a projected total revenue of US$1,100.00m in 2022.
However, China's Sports market is rapidly growing and has the potential to close this gap in the future.
Overall, with its impressive revenue figures and growth potential, the Sports market in China holds promising opportunities for businesses and investors alike.

Key regions: Japan, Germany, Asia, Europe, China

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.