App - Southeast Asia
Southeast Asia- In 2022, the projected total revenue in the App market of Southeast Asia is estimated to reach US$3.77bn.
- This market is expected to display a steady annual growth rate of 9.00% from 2022 to 2027, resulting in a projected market volume of US$5.87bn by 2027.
- Within the App market, the projected in-app purchase (IAP) revenue is set to reach US$1.92bn in 2022.
- Similarly, the projected revenue from paid apps is expected to reach US$108.20m in the same year.
- Additionally, advertising revenue within the App market is projected to reach US$1.74bn in 2022.
- Moreover, the number of downloads in the App market is projected to reach 13.93bn downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$0.27.
- In a global comparison, it is worth noting that China generates the highest revenue in the App market, with an estimated revenue of US$162.90bn in 2022.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
