Casino Games - Southeast Asia
Southeast Asia- The Casino Games market in Southeast Asia is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$36.01m in 2022.
- Furthermore, a steady annual growth rate (CAGR 2022-2027) of 8.23% is anticipated, resulting in a projected market volume of US$52.31m by 2027.
- In terms of revenue streams, in-app purchases (IAP) are expected to contribute significantly, with projected revenue reaching US$28.60m in 2022.
- Additionally, paid app revenue is estimated to reach US$383.40k, and advertising revenue is projected to reach US$7.03m in the same year.
- The number of downloads in the Casino Games market is also expected to soar, with a projected figure of 167.10m downloads in 2022.
- Currently, the average revenue per download stands at US$0.22.
- When compared globally, it is evident that United States generates the highest revenue in the Casino Games market, with a projected figure of US$3.36bn in 2022.
- Key regions:
- Asia,
- United States,
- Europe,
- South Korea,
- India
Definition:
Casino game apps either simulate physical casino games or give them a new twist. Most casino game apps involve gambling with real money, but social casino game apps are played with virtual currency. Some but not all virtual currency is free. Of all casino game apps, slot machine game apps remain the most popular. Meanwhile, the apps Blackjack & Card Counting Pro helps players to gain a competitive advantage when playing blackjack in a live setting.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
